NARS Tolede Lipstick ($26.00 for 0.12 oz.) is described as a “pink rose.” It’s a subtly warm-toned, rosy pink with a soft, satiny finish. Giorgio Armani Blush is warmer. Tom Ford Indian Rose is slightly more plum. Becca Valentina is more plum. Bobbi Brown nude Rose is darker. MAC Gem of Roses is a touch more plum.

The color payoff is mostly opaque with a very faint translucency. It had a lightly creamy, glide-on texture that applied evenly, smoothly, and didn’t pull or tug on the lips. Tolede lasted for four and a half hours, just above average, and was actually lightly hydrating during the time I wore it.  While several pieces from NARS’ summer collection are rather bright and bold, Tolede is a great everyday shade that I see working on many skin tones. I think it’s a bit of a sleeper–not as eye-catching as other products in the launch but something you may reach for often.

NARS Tolede Lipstick

NARS Tolede Lipstick

NARS Tolede Lipstick

NARS Tolede Lipstick

NARS Tolede Lipstick

NARS Tolede Lipstick