Milani Red Vino Baked Powder Blush ($7.49 for 0.12 oz.) is a medium-dark, reddish plum with warm undertones and gold sparkle. MAC Love Thing (P, $29.00) is cooler (95% similar). Tom Ford Beauty Pink Glow #5 (LE, $60.00) is more shimmery (90% similar). NARS Realm of the Senses #2 (LE, $30.00) is warmer (90% similar). NARS Goulue (LE, $30.00) is cooler (95% similar). MAC Gleeful (P, $29.00) is less shimmery (95% similar). ColourPop Drop of a Hat (LE, $8.00) is lighter, warmer (90% similar). NARS Dominate (P, $30.00) is more shimmery, lighter, warmer (85% similar). Sleek MakeUP Pomegranate (P, $6.99) is more shimmery, cooler (85% similar). IT Cosmetics Radiant in Rose (P, $24.00) is cooler (85% similar). Clinique Cola Pop (P, $21.00) is less shimmery, darker (85% similar). Dior 999 (P, $48.00) is brighter, warmer (85% similar). Chanel Rouge (LE, $45.00) is darker (85% similar). See comparison swatches / view dupes side-by-side.

The Baked Blush formula is supposed to be “buildable from sheer to vibrant” paired with a “silky” texture. Red Vino had larger, more noticeable sparkle than a lot of the blushes I’ve tried in the range. The texture was thinner, a little drier, and was harder to work with, though it blended out more easily than I expected after swatching. It had buildable coverage from semi-sheer to mostly opaque. There were some noticeable sparkles on the skin, but it was more of a satin sheen overall, once blended in. This shade wore for seven and a half hours on me before fading.

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Milani Red Vino Baked Powder Blush

Milani Red Vino Baked Powder Blush

Milani Red Vino Baked Powder Blush

Milani Red Vino Baked Powder Blush

Milani Red Vino Baked Powder Blush

Milani Red Vino Baked Powder Blush