Milani Perfect Purple Liquid Eye Pencil ($6.99 for 0.04 oz.) is described as a “bright purple with shimmer.” It’s a medium-dark, red-toned purple with violet and silver shimmer. It is very similar to MAC Designer Purple, but it has smaller sparkle. Urban Decay Psychedelic Sister is similar in color but has more of a satin finish.

From what I can tell, Liquid Eye is really Liquif’Eye just renamed and probably underwent some reformulation, but I really couldn’t tell the difference between the two in regards to texture (even the numbering of the shades is the same). What’s even better is that a good purple eyeliner can be a challenge to find, but Milani nailed this one. It’s intensely pigmented with fantastic color payoff even in a single stroke.  The consistency is creamy and glides on beautifully, and once it sets, it stays put.

Now, Milani says that it’s “smudge-proof” and “long-lasting,” and according to Milani, long-lasting means “up to 24 hours.” I didn’t and don’t plan on testing this for 24 hours any time soon (the thought of going to bed with makeup always makes me uncomfortable!), but I did wear this for 16 hours, and it did well overall–there was a slight thinning of the line but no smudging below the liner or migration into the outer or inner corners. So, it wasn’t perfect wear over a 16-hour time period, but for most people, I think the wear will be fantastic for the time they need.  It was impeccable after eight hours, just for reference. Based on the thinning I saw between eight and 16 hours, I would expect this to still look decent after 18-20 hours. (But I really wish products weren’t marketed with 24-hour wear!)

Milani Perfect Purple Liquid Eye Pencil

Milani Perfect Purple Liquid Eye Pencil

Milani Perfect Purple Liquid Eye Pencil

Milani Perfect Purple Liquid Eye Pencil

Milani Perfect Purple Liquid Eye Pencil