Maybelline Lust for Blush Color Sensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a muted, medium-dark pink with cool, blue undertones and a satin finish. There is a fine gold micro-shimmer in it, but it’s hard to see. It had semi-opaque color coverage that went on fairly evenly. It wore well for four and a half hours but could have faded away a little more evenly. It was neither drying nor hydrating when I tried it. Maybelline Ravishing Rose (P, $7.99) is lighter. MAC Nouvelle Vogue (LE, $16.00) is warmer. Le Metier de Beaute Fiji (P, $32.00) is more shimmery. Make Up For Ever #12 (P, $19.00) is more shimmery, darker. See comparison swatches / compare dupes side-by-side.

Maybelline Ravishing Rose Color Sensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a muted, light-medium pink with cool, blue undertones and a semi-matte finish. It had mostly opaque pigmentation that covered fairly evenly. The color lasted for four and a half hours, and there was some minor settling into lip lines after three hours of wear. I didn’t find it hydrating, but it also wasn’t drying. Maybelline Lust for Blush (P, $7.99) is lighter. NARS Claudia (P, $32.00) is lighter, brighter, glossier. MAC Steady Going (P, $16.00) is darker, more muted. Bite Beauty Kumquat (LE, $24.00) is lighter, brighter. MAC Silly (LE, $16.00) is lighter. See comparison swatches / compare dupes side-by-side.

Maybelline Faint for Fuchsia Color Sensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a brightened, medium fuchsia pink with strong, cool undertones and a satin finish. It had mostly full color coverage that covered evenly and smoothly. The texture was a little more emollient than the other shades in the line, but it sat better on the lips as a result. This shade stayed on well for five and a half hours and left a slight stain behind, and it was drying. Ardency Inn Twist (P, $25.00) is darker. NARS Yu (P, $25.00) is darker. MAC Pink Pigeon (P, $16.00) is more muted. MAC Candy Yum Yum (P, $16.00) is cooler. Kat Von D Backstage Bambi (P, $19.00) is brighter, cooler, less glossy. Tom Ford Beauty Electric Pink (15) (P, $50.00) is darker, more muted. NARS Michiyo (P, $32.00) is darker. MAC Kelly Yum-Yum (LE, $16.00) is lighter. Melt Cosmetics Shady Lady (P, $19.00) is darker. Too Faced Melted Fuchsia (P, $21.00) is darker. Bite Beauty Moscato (P, $28.00) is lighter, brighter, cooler, glossier. See comparison swatches / compare dupes side-by-side.

Maybelline Mesmerizing Magenta Color Sensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a brightend, fuchsia-red with subtle, cool undertones and a violet pearl. It was almost a “warm” fuchsia, but it’s still leaning cooler to me. The texture was lightly creamy, so it applied well, and it looked smooth on the lips with mostly opaque coverage. This shade wore well for five and a half hours and wasn’t drying. MAC Moxie (LE, $16.00) is cooler, less glossy. MAC Impassioned (P, $16.00) is less shimmery, warmer. MAC No Faux Pas (LE, $16.00) is less shimmery, lighter, cooler. MAC Good Kisser (LE, $16.00) is lighter, cooler. MAC Pleasure Bomb (LE, $16.00) is warmer, less glossy. Tom Ford Beauty Pure Pink (P, $50.00) is darker. Givenchy Fuchsia Irresistible (205) (P, $36.00) is cooler. Chanel La Romanesque (50) (P, $34.00) is lighter. Bite Beauty Framboise (P, $24.00) is cooler. ColourPop Cougar (LE, $5.00) is less shimmery, darker. MAC Viva Glam Miley Cyrus (LE, $16.00) is lighter, glossier. See comparison swatches / compare dupes side-by-side.

Formula Summary: It is supposed to “deliver a burst of bold lip color” with a “creamy texture” and a matte finish. In general, the formula has good color payoff with a velvety, creamy consistency that covers evenly and most shades seem to make lips appear smoother but some shades were prone to pulling into lip lines as the color wore away. The big thing about these is that they have a mostly matte finish and are more comfortable to wear than many matte formulas due to the velvety feel (almost like a silicone primer, but not quite as heavy and not clingy). The formula was neither drying nor hydrating on me. It had a sweet, plastic-like scent but no taste.

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Maybelline Lust for Blush Color Sensational Creamy Matte Lip Color

Maybelline Lust for Blush Color Sensational Creamy Matte Lip Color

Maybelline Lust for Blush Color Sensational Creamy Matte Lip Color

Maybelline Lust for Blush Color Sensational Creamy Matte Lip Color

Maybelline Lust for Blush Color Sensational Creamy Matte Lip Color

Maybelline Lust for Blush Color Sensational Creamy Matte Lip Color

Maybelline Ravishing Rose Color Sensational Creamy Matte Lip Color

Maybelline Ravishing Rose Color Sensational Creamy Matte Lip Color

Maybelline Ravishing Rose Color Sensational Creamy Matte Lip Color

Maybelline Ravishing Rose Color Sensational Creamy Matte Lip Color

Maybelline Ravishing Rose Color Sensational Creamy Matte Lip Color

Maybelline Ravishing Rose Color Sensational Creamy Matte Lip Color

Maybelline Faint for Fuchsia Color Sensational Creamy Matte Lip Color

Maybelline Faint for Fuchsia Color Sensational Creamy Matte Lip Color

Maybelline Faint for Fuchsia Color Sensational Creamy Matte Lip Color

Maybelline Faint for Fuchsia Color Sensational Creamy Matte Lip Color

Maybelline Faint for Fuchsia Color Sensational Creamy Matte Lip Color

Maybelline Faint for Fuchsia Color Sensational Creamy Matte Lip Color

Maybelline Mesmerizing Magenta Color Sensational Creamy Matte Lip Color

Maybelline Mesmerizing Magenta Color Sensational Creamy Matte Lip Color

Maybelline Mesmerizing Magenta Color Sensational Creamy Matte Lip Color

Maybelline Mesmerizing Magenta Color Sensational Creamy Matte Lip Color

Maybelline Mesmerizing Magenta Color Sensational Creamy Matte Lip Color

Maybelline Mesmerizing Magenta Color Sensational Creamy Matte Lip Color