Maybelline Hot Plum ColorSensational Vivids Lip Color ($7.49 for 0.15 oz.) is a brightened, magenta pink with a satiny finish. Maybelline Fuchsia Flash is pinker and brighter–a lot less magenta/purple. MAC Daddy’s Little Girl is lighter. MAC Pink Pigeon is pinker. MAC Night Blooming is a touch purpler. MAC Dear Diary is similar. Shiseido Fuchsia RS 320 is purpler, darker. NARS Schiap is slightly pinker.

This is one of the more “subdued” shades from the range that I’ve tried, though it is still a bright, vivid shade. It’s not quite as neon in color, so for some, it may be more wearable as a result. Hot Plum had very nearly opaque color payoff–there’s a hint of translucency (but the trade off is that it doesn’t look heavy on the lips) but it looks rather opaque.  The consistency is lightweight, slightly creamy, and is comfortable to wear.  It had less slip compared to the last few shades I’ve reviewed, but it didn’t pull or tug on the lips when I applied it.  Hot Plum wore for six hours and left a lingering stain behind.  I found this shade neither hydrating nor drying.

Maybelline Hot Plum ColorSensational Vivids Lip Color

Maybelline Hot Plum ColorSensational Vivids Lip Color

Maybelline Hot Plum ColorSensational Vivids Lip Color

Maybelline Hot Plum ColorSensational Vivids Lip Color

Maybelline Hot Plum ColorSensational Vivids Lip Color

Maybelline Hot Plum ColorSensational Vivids Lip Color