Maybelline On Fire Red ColorSensational Vivid Lipcolor ($7.49 for 0.15 oz.) is a vibrant, medium-dark red with rosy pink tones and a soft, blue undertone. Tom Ford Beauty Vampire Kiss (LE, $45.00) is less glossy. Chanel La Precieuse (317) (LE, $34.00) is more matte. MAC Prepare for Pleasure (LE, $16.00) is cooler-toned. MAC Glam (DC, $16.00) is darker, less glossy. MAC Ronnie Red (LE, $16.00) is less glossy. Buxom Scoundrel (P, $21.00) is slightly cooler-toned. See comparison swatches.

It’s a bold, bright traffic-stopping red with a naturally glossy, lightly luminous, finish. The color payoff was incredibly rich and opaque, while the finish gave it a juicy, plump look on the lips. It wears as long as six hours on me and leaves behind a noticeable red stain that lingers for another couple of hours. The formula is lightly creamy, comfortable to wear, and lightly hydrating. The Vivids range is one of my favorite lipstick formulas, especially for bold, creamy color, and On Fire Red is just one more shade worth checking out if you’re on the hunt for a cooler-toned red.

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Maybelline On Fire Red ColorSensational Vivid Lipcolor

Maybelline On Fire Red ColorSensational Vivid Lipcolor

Maybelline On Fire Red ColorSensational Vivid Lipcolor

Maybelline On Fire Red ColorSensational Vivid Lipcolor

Maybelline On Fire Red ColorSensational Vivid Lipcolor

Maybelline On Fire Red ColorSensational Vivid Lipcolor