Maybelline Craving Coral Color Sensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a rich, medium-dark orange-red with warm undertones and a semi-matte finish. It had mostly opaque coverage, though there was a hint of my lip freckle still visible, so your natural lip color may still come through. It was lightly creamy and sat well on the lips, while the color wore for six hours and was neither drying nor hydrating. Tom Ford Beauty Flame (06) (P, $50.00) is lighter, brighter, glossier. MAC Strange Journey (LE, $16.00) is darker. NARS Marlene (P, $32.00) is more muted, glossier. Kat Von D Countess (P, $21.00) is brighter. Dior Trafalgar (844) (P, $34.00) is brighter, glossier. MAC Dangerous (P, $16.00) is darker, more muted. MAC Tomango (LE, $16.00) is brighter. MAC Lady Danger (P, $16.00) is brighter. MAC Scarlet Ibis (LE, $16.00) is darker, brighter. See comparison swatches / compare dupes side-by-side.

Maybelline Siren in Scarlet Color Sensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a medium, brightened red with neutral-to-warm undertones and a satin finish. It had almost full coverage and applied evenly without dragging on the lips. The color sat well and lasted for six hours with a stain remaining. The formula was comfortable to wear and wasn’t drying. MAC Steam Heat (LE, $16.00) is darker, more muted. Make Up For Ever #43 (P, $19.00) is glossier. MAC Ruby Woo (P, $16.00) is cooler. MAC MAC Red (P, $16.00) is darker, cooler. Kat Von D Underage Red (P, $19.00) is warmer, less glossy. Too Faced Melted Ruby (P, $21.00) is cooler, glossier. Tom Ford Beauty Ruby Rush (07) (P, $50.00) is darker. MAC Ruby (LE, $16.00) is glossier. NARS Deadly Catch (LE, $26.00) is darker. Anastasia American Doll (P, $20.00) is less glossy. Bite Beauty Fraise (P, $24.00) is lighter. MAC Tenor Voice (LE, $16.00) is lighter, warmer. MAC Opera (LE, $16.00) is warmer. MAC Kinky (LE, $16.00) is darker. Kat Von D Outlaw (P, $19.00) is darker, less glossy. See comparison swatches / compare dupes side-by-side.

Maybelline Divine Wine Color Sensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a deepened, slightly muted, dark burgundy with warm, reddish-brown undertones and a satin finish. It had good pigmentation, though not totally opaque, that went on smoothly and evenly and didn’t pull into lip lines. This shade stayed on for six hours and wasn’t drying. Tom Ford Beauty Velvet Cherry (08) (P, $50.00) is warmer, glossier. MAC Diva (P, $16.00) is lighter. Marc Jacobs Beauty Blow (210) (P, $30.00) is glossier. See comparison swatches / compare dupes side-by-side.

Formula Summary: It is supposed to “deliver a burst of bold lip color” with a “creamy texture” and a matte finish. In general, the formula has good color payoff with a velvety, creamy consistency that covers evenly and most shades seem to make lips appear smoother but some shades were prone to pulling into lip lines as the color wore away. The big thing about these is that they have a mostly matte finish and are more comfortable to wear than many matte formulas due to the velvety feel (almost like a silicone primer, but not quite as heavy and not clingy). The formula was neither drying nor hydrating on me. It had a sweet, plastic-like scent but no taste.

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Maybelline Craving Coral Color Sensational Creamy Matte Lip Color

Maybelline Craving Coral Color Sensational Creamy Matte Lip Color

Maybelline Craving Coral Color Sensational Creamy Matte Lip Color

Maybelline Craving Coral Color Sensational Creamy Matte Lip Color

Maybelline Craving Coral Color Sensational Creamy Matte Lip Color

Maybelline Craving Coral Color Sensational Creamy Matte Lip Color

Maybelline Siren in Scarlet Color Sensational Creamy Matte Lip Color

Maybelline Siren in Scarlet Color Sensational Creamy Matte Lip Color

Maybelline Siren in Scarlet Color Sensational Creamy Matte Lip Color

Maybelline Siren in Scarlet Color Sensational Creamy Matte Lip Color

Maybelline Siren in Scarlet Color Sensational Creamy Matte Lip Color

Maybelline Siren in Scarlet Color Sensational Creamy Matte Lip Color

Maybelline Divine Wine Color Sensational Creamy Matte Lip Color

Maybelline Divine Wine Color Sensational Creamy Matte Lip Color

Maybelline Divine Wine Color Sensational Creamy Matte Lip Color

Maybelline Divine Wine Color Sensational Creamy Matte Lip Color

Maybelline Divine Wine Color Sensational Creamy Matte Lip Color

Maybelline Divine Wine Color Sensational Creamy Matte Lip Color