Marc Jacobs Beauty Lines & Last Night (502) Air Blush ($42.00 for 0.28 oz.) is soft, medium coral with warm, peachy-gold shimmer. The lighter shade is a pale, golden peach with a noticeable sheen, while the deeper shade is a medium pink-coral with more of a satin finish. KIKO 108 Orange Coral (DC, $12.00) is less shimmery (95% similar). Make Up For Ever B314 (P, $23.00)(95% similar). ColourPop Pralines (PiP, $12.00) is less shimmery, warmer (95% similar). Kevyn Aucoin Sunset (P, $38.00) is warmer (95% similar). Clinique Melon Pop (P, $21.00) is less shimmery, lighter (95% similar). Charlotte Tilbury Seductive Beauty (Cheek Swish) (LE, $40.00) is lighter, warmer (90% similar). MAC Spring Flock (LE, $24.00) is cooler (90% similar). MAC I'll Hold My Breath #2 (LE, ) is less shimmery (95% similar). Hourglass Incandescent Electra (P, $38.00) is lighter (95% similar). NARS Deep Throat (PiP, $30.00) is darker (95% similar). Kaja Atmosphere (P, $19.00) is less shimmery, cooler (90% similar). Milani Peach of Me (P, $7.99) is darker, warmer (90% similar). Laura Mercier Peach (P, $30.00) is less shimmery (90% similar). NARS Day Dream (LE, $30.00) is lighter (95% similar). NARS Hard Party (LE, $30.00) is more shimmery, darker, cooler (90% similar). Kevyn Aucoin Sunset #2 (PiP, ) is darker, warmer (90% similar). ColourPop My Sun and Stars (DC, $12.00) is more shimmery, lighter (90% similar). Essence Berry Cheeks (P, $5.99) is less shimmery, darker (90% similar). Pat McGrath Nude Venus (P, $38.00) is darker, cooler (90% similar). Hourglass Luminous Flush (LE, $40.00) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

According to the brand, Air Blush is supposed to offer buildable coverage with a “luminous finish” that wears for “24-hours.” Each shade consists of a lighter and deeper shade, designed to be used together (each section of product is quite narrow, so it’s not feasible to use a blush or highlighting brush to get a single color). In general, I found the lighter color to have more shimmer/luminosity and acted as the “highlighting” shade within the palette, even though some variations are such that both shades are more blush-like in color and depth. Please note: It’s pretty hard to test a cheek product for 24-hours, since inevitably, most of it will end up on my sheets if I go to sleep, and I can’t tell you if or when I’ve ever pulled an all-nighter on purpose. To that end, I am rating by considering how it looked and what (if any) break down of product occurred between 14 and 18 hours of wear and then extrapolating to determine a “final” wear-time.

Lines & Last Night had medium, buildable coverage that had a soft, airy consistency that wasn’t powdery, but it was very smooth, silky, and blendable on the skin. The blush applied beautifully and was easy to work with without emphasizing pores or the skin’s natural texture. Despite obsessively checking (more so than usual!) for signs of wear and tear, it was still going strong after 16 hours of wear, and even after 18 hours (at the last check-in), it seemed like it appeared a little less smooth near the inner area of my cheeks (closest to my nose).

Worth noting, during July, 25% of sales of Air Blush will be donated to amfAR when purchased through Marc Jacobs Beauty. (I wouldn’t use it as an excuse to purchase something you’re not interested in but would consider purchasing directly vs. through another retailer if you were planning to buy. I have ordered direct from MJB a few times, and they have always packed well and shipped efficiently–no complaints!)

Marc Jacobs Beauty Lines & Last Night (502) Air Blush

Marc Jacobs Beauty Lines & Last Night (502) Air Blush

Marc Jacobs Beauty Lines & Last Night (502) Air Blush

Marc Jacobs Beauty Lines & Last Night (502) Air Blush

Marc Jacobs Beauty Lines & Last Night (502) Air Blush

Marc Jacobs Beauty Lines & Last Night (502) Air Blush

Marc Jacobs Beauty Lines & Last Night (502) Air Blush

Marc Jacobs Beauty Lines & Last Night (502) Air Blush