Makeup Geek Love Letter Blush ($10.00 for 0.15 oz.) is a muted, medium-dark lavender purple with warm undertones and a mostly matte finish. Estee Lauder Audacious Plum (P, $34.00) is more shimmery, lighter (90% similar). Clinique Pansy Pop (P, $21.00) is lighter (85% similar). ColourPop Rain (LE, $8.00) is lighter, brighter, cooler (80% similar). Giorgio Armani Cool Mauve (50) (P, $38.00) is warmer (80% similar). Cover FX Sweet Mulberry (Left) (PiP, ) is darker (80% similar). Bite Beauty Nectar (P, $24.00) is cooler (80% similar). See comparison swatches / view dupes side-by-side.

The formula is supposed to be pigmented, long-wearing, and blendable (for more on how it compares to the previous formula, check out this post). This is one of the completley new shades, and it’s definitely not a color I’ve seen a lot in the past, which is always refreshing to see. The texture was soft, lightly dusty, blendable, and easy to use with mostly opaque color payoff that could be applied with a lighter hand for semi-sheer coverage. I found that it darkened and turned pinker applied to my skin, but I expect that cooler skin tones will see more of the purplish tint come through. The color wore well for eight hours before fading noticeably.

See more photos & swatches!

Makeup Geek Love Letter Blush

Makeup Geek Love Letter Blush

Makeup Geek Love Letter Blush

Makeup Geek Love Letter Blush

Makeup Geek Love Letter Blush