Beginning November 22nd (and ending November 27th), Make Up For Ever kicks off their Artist Shadow Black Friday deal where you can purchase 12 Artist Shadows for $75 (a $252 value). Last year, Anastasia had a 50% off sale on their single eyeshadows, and I put together some “quads” for inspiration, so here are some ideas for filling up 12 slots. If you have yours planned, I’d love to hear it I avoided picking brow bone type shades as those can depend on the skin tone!

The first set of shades were selected to fit a plum theme–slightly cooler, warmer, and more earthy plums and taupes. If you want more mattes in yours, try switching out a few of the shimmery taupes for some of the browns listed in the Neutrals or Mattes below.

I tried to include a mix of warmer and more neutral-toned shades of brown and taupe with a solid mix of matte and shimmer.

Here’s a good selection of higher performing matte eyeshadows in a mix of neutral tones–brown to taupe to berry to black. This would make for a good complementary palette against more shimmery palettes.

I’m a sucker for earth tones, and Make Up For Ever has a slew of smoky greens, bronzes, and plums to choose from, but if I had to narrow it down, here are some favorites!

I love how versatile the color taupe is; it can be cooler or warmer, and it can often look cooler or warmer depending on what else is used with it. This set of shades highlights the variety in taupe and how finish and undertone can play a role in how they appear and function.

I noticed that the brand had several smoky, blackened eyeshadows that were still brighter and pigmented enough that they weren’t just color-tinted blacks, and I thought they would make for a lovely set of hues together.