Make Up For Ever #210 HD Blush ($26.00 for 0.09 oz.) is described as a “cool pink.” Urban Decay Blush (P) is powder. Sleek MakeUP Macaroon (P) is warmer, darker. Clinique Plum Pop (04) (P, $21.00) is darker, more shimmery. NARS New Attitude (LE, $29.00) is powder. Milani Delizioso Pink (10) (P, $7.99) is brighter, cooler-toned, powder. Givenchy It-Girl Purple (P, $44.00) is powder. Tarte Dollface (P, $26.00) is slightly darker. MAC Pure Femininity (LE, $20.00) is darker. theBalm Argyle (P, $22.00) is darker, powder. MAC Well Dressed (P, $21.00) is lighter, powder. See comparison swatches.

After trying #330 and #410, I was pretty impressed with the newest cream blush formula from Make Up For Ever. #210 is lightly creamy, somewhat emollient, when initially applied, but it dries down and sets to a very powder-like finish–so it’s smooth, blendable, but it won’t slip around throughout the day. The texture gets more velvety and powder-like when applied, but it still retains the blendability and evenness in color of a traditional cream blush. It had excellent, true-to-pan color payoff, that could easily be applied with a lighter hand for softer, sheer color, or more intensely for a more opaque color. This shade wore well for eight and a half hours before it started to fade.

P.S. — For those that were concerned about lack of cool-toned shades in the new range, don’t trust Sephora’s stock photos–they’re definitely off significantly! The image for this shade makes it look like an orange-coral!

Make Up For Ever #210 HD Blush

Make Up For Ever #210 HD Blush

Make Up For Ever #210 HD Blush

Make Up For Ever #210 HD Blush

Make Up For Ever #210 HD Blush

Make Up For Ever #210 HD Blush