MAC Lush Life Mineralize Rich Lipstick ($22.00 for 0.14 oz.) is described as a “deep cool plum.” It’s a reddish berry with a soft sheen. I really thought it seemed similar to MAC Rebel, but applied, Rebel is purpler and deeper–it looks richer, in a way, on, because of the depth in color (if you own Rebel, pat on a little balm on top, and you’ll get this, though). Illamasqua Magnetism is a bit more muted, less red. Guerlain Guet-Apens is darker, more berry-hued. NARS Afghan Red is more subdued.

There’s a translucency to the overall color of Lush Life that makes it appear lighter on the lips than in the tube, and it kind of looks a bit like a lip stain (but not, because it is clearly a lipstick).  I thought this shade was very much a chameleon and changed its depth/brightness very much based on the lighting.  In my office, it looks darker, purpler (I have very cool light in my office), while in my bathroom, it looked redder and lighter (which has a ton of light, all of which runs warmer).  It’s interesting, though obviously frustrating from a photography standpoint!  It lasted for five hours, and it did leave a very faint stain behind.  The consistency was slightly creamy, not too slick but not dry, lightweight, and comfortable to wear.  So far, the range has been rather consistent in its texture and hydration (some).

MAC Lush Life Mineralize Rich Lipstick

MAC Lush Life Mineralize Rich Lipstick

MAC Lush Life Mineralize Rich Lipstick

MAC Lush Life Mineralize Rich Lipstick

MAC Lush Life Mineralize Rich Lipstick

MAC Lush Life Mineralize Rich Lipstick