MAC Ever Amethyst Mineralize Eyeshadow Duo ($22.00 for 0.07 oz.) is one of three new (and permanent!) shades available in the updated Mineralize Eyeshadow Duo range. (I will review the other two new duos soon!) The Mineralize Eyeshadow formula is supposed to be sheer when used dry, more intense when used with a dampened brush, as it is a wet/dry formula. Both halves of the duo had soft, slightly powdery, textures that felt finely-milled and were easy to blend on the lid. Using either shade with a dampened brush helped to minimize the powderiness of the formula.

Ever Amethyst #1 is described as a “soft violet.” It’s a medium-dark, plummy brown with a soft, golden shimmer and sheen. Applied dry, it had semi-sheer coverage and felt a bit more powdery, and then applied with a dampened brush, it applied more smoothly and looked slightly more shimmery. The color wore well for seven hours before starting to fade. Tom Ford Beauty Orchid Haze #3 (P) is less shimmery, lighter. MAC Great Beyond #1 (LE, $21.00) is cooler-toned. NARS China Seas #2 (P, $24.00) is darker, more plum. MAC A Medley of Mauves #3 (P, $21.00) is darker, more plum. Chanel Quadrille #1 (LE) is more plum, less shimmery. Makeup Geek Twilight (P, $5.99) is lighter. theBalm Just This Once Jamie (P, $16.00) is similar. MAC Universal Appeal (LE, $21.00) is less brown. MAC Shale (P, $15.00) is less shimmery, cooler-toned. See comparison swatches / view dupes.

Ever Amethyst #2 is described as a “deep violet.” It’s a medium-dark, warm-toned reddish plum with a soft, pearly sheen. It was semi-opaque applied dry, and it was fully opaque and smoother when applied with a dampened brush. On me, this shade started to fade after seven hours of wear. NARS Desdemona (P, $29.00) is less red. Anastasia Pink Sapphire (LE) is darker. Makeup Geek Enchanted (P, $6.99) is more shimmery. Sleek MakeUP A Vow in Venice (LE, $9.99) is cooler-toned. Lancome Colour du Jour (P, $19.00) is darker, browner. See comparison swatches / view dupes.

MAC Ever Amethyst Mineralize Eyeshadow Duo

MAC Ever Amethyst Mineralize Eyeshadow Duo

MAC Ever Amethyst Mineralize Eyeshadow Duo

MAC Ever Amethyst Mineralize Eyeshadow Duo

MAC Ever Amethyst Mineralize Eyeshadow Duo

MAC Ever Amethyst #1 Mineralize Eyeshadow

MAC Ever Amethyst #1 Mineralize Eyeshadow

MAC Ever Amethyst #2 Mineralize Eyeshadow

MAC Ever Amethyst #2 Mineralize Eyeshadow

Dual Rays (brow bone, lower lash line), Spiced Metal (inner lid, middle lid),
Ever Amethyst (outer lid, crease)

Dual Rays (brow bone, lower lash line), Spiced Metal (inner lid, middle lid),
Ever Amethyst (outer lid, crease)