MAC Devil’s Food Lipstick ($15.00 for 0.10 oz.) is described as a “glossy deep plum [with a] frost [finish].” It’s a burgundy-brown with barely-there ruby red micro-shimmer. Maybelline Plum Paradise is redder, brighter. Chanel Baroque is less red, browner. MAC Approaching Storm is darker, less shimmery. MAC Odyssey has a pinker shimmer/iridescence.

It has semi-sheer to semi-opaque color payoff, and it applies somewhat evenly, but it pulls and settles into lip lines. This one wore that way, too, where the color migrated and gathered into the creases of the lip while it wore. Devil’s Food lasted just over four hours on me, which is about average. It was a bit drying, though, which wasn’t surprising, given the consistency wasn’t as creamy as it could have been and did tug slightly at lips during application.

MAC Devil’s Food Lipstick

MAC Devil’s Food Lipstick

MAC Devil’s Food Lipstick

MAC Devil’s Food Lipstick

MAC Devil’s Food Lipstick

MAC Devil’s Food Lipstick