Serial entrepreneur Toni Ko announced her return to the beauty industry with the launch of her newest company, Bespoke Beauty Brands, LLC. This is the latest chapter for Ko, who graced the cover of Forbes “Richest Self-Made Women” issue in 2016. After starting affordable beauty brand NYX Cosmetics in 1999, she then sold it to L’Oréal in 2014, as one of the largest beauty acquisitions in history.

Bespoke Beauty Brands, LLC, announced the launch of its first cosmetics line with Kim Chi Chic Beauty @Kimchichicbeauty, a queen, performer, Instagram sensation with 1.8 million followers, and TV personality best known for being a finalist on Season 8 of “RuPaul’s Drag Race.”

“There’s no standard when it comes to who, what, when, where or how you apply your makeup,” proclaims @KimChichicbeauty. “Our only rule is to have fun, and add color to the rainbow of your life. Unleash your inner beauty!”