Kat Von D Echo Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is described as a “satin navy blue.” It’s a muted, navy blue with a purple-leaning and strong, cool undertones with a matte finish. It had semi-opaque color payoff with a more difficult application, as it can be streaky to work with. It’s a stunning shade on, but it requires work, and at least two layers of product. Once on, the color lasted for almost eight hours with minimal fading/breakdown, though it felt a little drying after six hours for me. MAC Matte Royal (P, $16.00) is brighter, cooler, glossier. See comparison swatches / compare dupes side-by-side.

Kat Von D Witches Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is described as a “pitch black.” It’s a medium-dark black with neutral undertones and a matte finish. It had mostly opaque color coverage that went on fairly evenly (though room for improvement!) and was easy enough to apply. I would recommend going back in and touching-up areas that need a little more product while it is still in the drying phase. I loved how this looked on the lips, though; it wasn’t a totally flat matte on, and it is one of the better-applying black lipsticks I have. The color wore for eight and a half hours with little breakdown and started to feel drying at the sixth hour. Make Up For Ever #50 (P, $19.00) is glossier. Kat Von D Slayer (P, $21.00) is less pigmented, lower quality. MAC Hautecore (LE, $16.00) is glossier. NYX Chambord (P, $6.00) is glossier. See comparison swatches / compare dupes side-by-side.

FORMULA SUMMARY | Kat Von D Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is supposed to be a “long-wear, full coverage liquid lipstick with a smooth, matte finish.” Of the liquid lipsticks on the market that go and have a full dry-down, Kat Von D’s formula remains my favorite, as it is the easiest to apply with the kindest learning curve and lasts awhile. Some shades are more drying than others, but typically they don’t get drying until after five to six hours of wear. They often wear anywhere from six to ten hours, depending on what you’ve had to eat or drink during the day. This formula is thin but not watery, has a longer dry down than most liquid lipsticks (but I noticed some of the newer shades dried to a mostly dry finish faster), and layers better than most (you can touch-up or add a second layer for more coverage). It takes about a minute for it to mostly set, but it will remain a little tacky in places for up to three minutes so you’ll want to avoid pressing your lips together if it doesn’t seem totally dry initially. There isn’t a noticeable scent or taste. If you don’t mind the trade-off between very long, near-pristine wear and being drying, it’s worth checking out. As a bonus, these also come with one of the most generous amounts of products within the realm of liquid lipsticks!

Kat Von D Echo Everlasting Liquid Lipstick

Kat Von D Echo Everlasting Liquid Lipstick

Kat Von D Echo Everlasting Liquid Lipstick

Kat Von D Echo Everlasting Liquid Lipstick

Kat Von D Echo Everlasting Liquid Lipstick

Kat Von D Echo Everlasting Liquid Lipstick

Kat Von D Witches Everlasting Liquid Lipstick

Kat Von D Witches Everlasting Liquid Lipstick

Kat Von D Witches Everlasting Liquid Lipstick

Kat Von D Witches Everlasting Liquid Lipstick

Kat Von D Witches Everlasting Liquid Lipstick

Kat Von D Witches Everlasting Liquid Lipstick