Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow ($20.00 for 0.07 oz.) is described as a “matte bright yellow.” This is a vibrant, bright sunshine yellow–it has a lot of warmth. There’s a slightly goldenrod tone to it. It’s not as warm or as dark as MAC Goldenrod, but it is nearly identical to Inglot #323.  Other shades of yellow I think of are either more neutral or cool-toned or else have a lot of shimmer.

I’m determined to do a look featuring several of the new Illamasqua shades, because they’re beginning to be used together.  I’ve just been testing one or two at a time, because it’s faster, but they make my heart flutter when I see them next to each other.  Hype has good color payoff and feels very soft and smooth–but it has a slightly drier texture compared to the other shades recently launched.  Not so dry that it becomes difficult to use, because it still has a lot of color richness and blends well on the lid, but the texture is a little different from the others.  It wore just over seven hours with slight fading around the edges but no creasing.  I think it just barely stained my lids when worn without a base.

Ingredients

Talc, Dimethylimidazolidinone Rice Starch, Mica, Aqua (Water), Propylene Glycol, Magnesium Myristate, Octyldodecanol, Isopropyl Myristate, Glyceryl Stearate, Peg-150, Phenoxyethanol, Ricinus Communis Oil (Ricinus Communis (Castor) Seed Oil), Cetearyl Alcohol, Quaternium-26, Silica, Methylparaben, Glyceryl Ricinoleate, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Ethylparaben, Sodium Cetearyl Sulfate, Stearic Acid, Cera Microcristallina (Microcrystalline Wax), Propylparaben, Tetrahydroxypropyl Ethylenediamine, Paraffinum Liquidum (Mineral Oil), Cetyl Alcohol, Cera Alba (Beeswax), Parfum (Fragrance) And May Contain: [+/- Titanium Dioxide Ci 77891, Iron Oxides Ci 77491, Ci 77492, Ci 77499, Carmine Ci 75470, Ultramarines Ci 77007, Yellow 5 Lake Ci 19140, Blue 1 Lake Ci 42090, Bismuth Oxychloride Ci 77163, Manganese Violet Ci 77742, Ferric Ferrocyanide Ci 77510, Red 40 Lake Ci 16035, Chromium Oxide Greens Ci 77288, Chromium Hydroxide Green Ci 77289] (Eu Exclusive Shades May Contain: Ci 12085, Ci 15850, Ci 45380, Ci 15985, Ci 73015, Ci 45410, Ci 77266). May contain Carmine as a colour additive.

Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow

Illamasqua Hype Eyeshadow

Illamasqua Eyeshadows: Hype on inner half of lid, Fledgling on outer half of lid, Burst in crease, Pivot on inner tear duct/crease