Illamasqua Glamore Lipstick ($26.00 for 0.14 oz.) is a new formula that’s supposed to be “colour intense,” “long lasting,” hydrating, and have a “satin finish.” It seems like Illamasqua created a formula in response to some customers finding their original formula too drying or stiff to use. In my experience, some shades are drying and stiff, others are lightly creamy and apply evenly (though not particularly hydrating). This new formula is definitely creamier and has a lot more slip, so the resulting finish is more luminous. It takes about an hour and a half for the shine to fade and become more satin-like. I had no issues getting rich, opaque color payoff with any of the three new shades, and they glided on evenly and smoothly. I didn’t find them hydrating; they were more “not drying” than anything else, but these wear quite awhile, so it’ll depend on how long your lips can go without any real boost in moisture. I didn’t notice any scent, but I could detect a little waxiness from the base ingredients.

Luster is described as a “candy pink.” It’s a brightened, light-medium, blue-based pink with a luminous sheen. It had rich, opaque color coverage and wore well for six and a half hours. Maybelline Pink Pop (P, $7.49) is more muted, less blue-based. MAC Pink Nouveau (P, $16.00) is slightly more muted. MAC Naughty Saute (LE, $16.00) is very similar. Obsessive Compulsive Cosmetics Narcissus (P, $18.00) is slightly more muted. See comparison swatches.

Glissade is described as a “bold pink.” It’s a vibrant, medium-dark fuchsia pink with cool, blue undertones and a soft, luminous sheen. It had rich pigmentation, and it applied evenly. This shade wore well for over eight hours and leaves a stain behind. Estee Lauder Dominant (P, $30.00) is very similar. MAC Feeling Amorous? (LE, $20.00) is more muted, sheerer. Charlotte Tilbury Velvet Underground (P) is less glossy. Givenchy Fuchsia Irresistible (205) (P, $36.00) is slightly darker. MAC Girl About Town (P, $16.00) is more matte. Buxom Exhibitionist (P, $21.00) is lighter. See comparison swatches.

Soaked is described as a “vibrant orange.” It’s a bright, medium-dark orange with strong, red undertones and a luminous shine. It had intense, opaque color payoff, and the color went on very smoothly. This shade lasted for almost seven hours on me. Though all the shades are fairly dupable, this orange is something we’ve seen across brands, and these are all extremely similar: Giorgio Armani #300 (P, $32.00), Urban Decay Bang (P, $22.00), Maybelline Electric Orange (P, $7.49), MAC Booyah (LE, $18.00), MAC Fashion Nomad (LE, $16.00), and MAC Morange (P, $16.00) See comparison swatches.

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Illamasqua Glamore Lipstick

Illamasqua Glamore Lipstick

Illamasqua Luster Glamore Lipstick

Illamasqua Luster Glamore Lipstick

Illamasqua Luster Glamore Lipstick

Illamasqua Luster Glamore Lipstick

Illamasqua Luster Glamore Lipstick

Illamasqua Luster Glamore Lipstick

Illamasqua Glissade Glamore Lipstick

Illamasqua Glissade Glamore Lipstick

Illamasqua Glissade Glamore Lipstick

Illamasqua Glissade Glamore Lipstick

Illamasqua Glissade Glamore Lipstick

Illamasqua Glissade Glamore Lipstick

Illamasqua Soaked Glamore Lipstick

Illamasqua Soaked Glamore Lipstick

Illamasqua Soaked Glamore Lipstick

Illamasqua Soaked Glamore Lipstick

Illamasqua Soaked Glamore Lipstick

Illamasqua Soaked Glamore Lipstick