Illamasqua Generation Q Collection

Generation Q is a celebration of individual self-expression. Ageless, and without limits or restrictions. It’s our declaration to the world that beauty is inclusive, not exclusive. In fact, Generation Q is a clear message to everybody, everywhere that beauty is not young, old, black, white, male or female, but anything, everything and everyone.

Illamasqua has become a lone voice in an industry controlled by the world’s beauty cartels – cartels, which we believe, have forced their soulless definitions of beauty onto the world.

We are proud to launch our new collection – Generation Q – a new, dynamic range that provides the industry’s only antidote to the cartels’ homogenised and prejudiced vision of beauty.

So in typical Illamasqua style, we have done something that no other brand would or could do. The Generation Q campaign will go against the industry’s despicable taboo, by featuring older models as well as young. In fact, Generation Q models aren’t models at all, but real make-up fans, with a real sense of their own beauty.

The future of beauty is changing and we are the new voice of a brand new generation – Generation Q, where beauty has no age limits.

Empower Palette ($42.50 / £34.00)

• Synth Iridescent pale pink glitter
• Fervent Reddish brown with multi-tonal shimmer
• Blink Soft beige nude
• Slick Charcoal grey metallic (Liquid Metal)

Complement Palette ($42.50 / £34.00)

• Slink Soft champagne shimmer
• Focus Cool brown metallic (Liquid Metal)
• Forgiveness Rich chocolate plum
• Queen of the Night Blackened plum

Powder Blusher ($24.00 / £18.00)

• Allure Dusky rose pink shimmer
• S.O.P.H.I.E. Golden coral shimmer

Gleam ($24.00 / £18.00)

• Aurora Champagne

Intense Lipgloss ($20.00 / £14.00)

• Boost Blueberry violet
• Opulent Rainbow beige

Lipstick ($22.00 / £16.00)

• Magnetism Deep raspberry pink
• Underworld Iridescent blueberry violet, shimmer finish

Nail Varnish ($14.00 / £13.50)

• Charisma Deep raspberry pink
• Creator Magical black

Precision Ink ($27.50 / £17.00)

• Wisdom Antiqued gold

Availability: September 6th @ Sephora

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