Hello Kitty Pop-Up Party Eyeshadow Palette ($52.00 for 0.70 oz.) includes twenty eyeshadows in an array of colors and neutrals with a variety of finishes. I love the concept–colors, neutrals, mattes, satins, shimmers–but I think the quality is missing. Often, you’ll see collaborations or non-beauty brands put out makeup, and the first thought is, “This is going to suck, it’s just a gimmick.” Sometimes you’re surprised, and sometimes, you’re not at all. The eyeshadow formula used here feels cheap, because they’re loaded with fillers that make these powdery, chalky, prone to fading, and under-pigmented. There’s no reason this shouldn’t perform at least decently–the price tag certainly leaves plenty of room to use quality ingredients and formulas. It is packaged similarly to Urban Decay’s Book of Shadows with a bulky, cardboard container with a pull-out drawer. The drawer doesn’t extend fully, so the top row of eyeshadows sits a little underneath the lip of the exterior cover.

This is a quick review. In this instance, I have only tested twelve of the twenty shades for wear, and I have used an average wear time for the remaining shades. In an effort to cover more products during the holiday season, some palettes and sets will be given quick reviews. I’m still doing full reviews of products throughout the holiday season, but instead of having 20 palettes/sets photographed, swatched, and half-tested but never written up come January, my goal is to share photos and swatches and shorter reviews where it makes sense to. I use your reactions as a community to prioritize what gets fully tested and what may get a shorter review.

Happy is a medium, pink lavender with cool undertones and a subtle sparkle. It was powdery, prone to fading, excessive fall out, wears six hours. See swatches of dupes / view dupes side-by-side.

Playdate is a muted, medium-dark gray with subtle neutral-to-cool undertones and a matte finish. Powdery, semi-sheer, faded after five and a half hours of wear. See swatches of dupes / view dupes side-by-side.

Dear Daniel is a brightened, medium-dark periwinkle blue with an aqua micro-shimmer over a matte finish. It was powdery, sheer, dry, chalky, prone to fading after five and a half hours of wear. See swatches of dupes / view dupes side-by-side.

Milk is a cool-toned white with a satin finish. It had semi-sheer pigmentation, lightly powdery, seven hours of wear. See swatches of dupes / view dupes side-by-side.

Celebrate is a medium-dark, burgundy-brown with warm, reddish undertones and a pearly finish. It had mostly opaque color payoff, lasted for seven and a half hours, and was a touch powdery. See swatches of dupes / view dupes side-by-side.

Supercute is a medium-dark, cool-toned purple with a soft, pearly sheen. It had a very dusty, dry consistency that was prone to fading along with semi-sheer color coverage. See swatches of dupes / view dupes side-by-side.

Friendship is an iridescent, peachy-pink with a frosted sheen. It had so-color payoff, some powderiness to the texture. See swatches of dupes / view dupes side-by-side.

Kitty-Chan is a dark, navy blue with a metallic sheen and copper sparkle. The copper sparkle made it more unique, but it didn’t bind and just fell underneath the lid during application. The consistency wasn’t powdery. See swatches of dupes / view dupes side-by-side.

Apple Pie is a light, peach with a hint of beige, warm undertones, and a frosted finish. It had good color payoff and was easy to blend, but it was somewhat powdery. One of the better shades in the palette, though. See swatches of dupes / view dupes side-by-side.

Bow is a medium-dark, coral-red with warm, orange undertones and a frosted finish. It had good pigmentation but was very powdery, so it adhered poorly to the skin and immediately looked faded applied to bare skin. See swatches of dupes / view dupes side-by-side.

1974 is a medium-dark gray with subtle, neutral undertones (almost looks warm on my skin tone) and a satin finish. It was dry, powdery, and semi-sheer. See swatches of dupes / view dupes side-by-side.

Kawaii is a cool-toned, light-medium aqua-teal with a metallic sheen. It had decent pigmentation and was only a little dry. See swatches of dupes / view dupes side-by-side.

The Original is a deep brown with olive undertones and a soft, bronze shimmer. It had great color payoff, though the texture was still on the powdery side. See swatches of dupes / view dupes side-by-side.

Hot Cocoa is a muted, medium-dark brown with neutral-to-cool undertones and a matte finish. It was drier, powdery, and somewhat chalky with semi-sheer color payoff. See swatches of dupes / view dupes side-by-side.

Bright is a brightened, metallic white gold with warm, yellow undertones. It had good pigmentation but was still a little powdery and dusty to work with. See swatches of dupes / view dupes side-by-side.

Three Apples is a muted, cool-toned emerald green with a subtle golden overlay. It had good color payoff with only a slight powderiness, but it wore better than a lot of the other shades. See swatches of dupes / view dupes side-by-side.

Anniversary is a blackened navy blue with lighter blue sparkle over a matte finish. It had great color payoff, and it was only a little powdery. See swatches of dupes / view dupes side-by-side.

Cookie is an ultra frosted, pewter gold with warm undertones and a metallic finish. It was very crumbly and powdery, though the pigmentation was good (it just didn’t stick). See swatches of dupes / view dupes side-by-side.

Mimmy is a muted, light-medium butter yellow with a soft, frosted finish. It was crumbly and powdery, a little chalky, and difficult to get to stick to the skin. See swatches of dupes / view dupes side-by-side.

Chocolate Chip is a rich, golden bronze with warm undertones and a metallic sheen. It was a soft, smooth shade that wasn’t powdery and was nicely pigmented. See swatches of dupes / view dupes side-by-side.

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Pop-Up Party Eyeshadow Palette

Hello Kitty Happy Eyeshadow

Hello Kitty Happy Eyeshadow

Hello Kitty Playdate Eyeshadow

Hello Kitty Playdate Eyeshadow

Hello Kitty Dear Daniel Eyeshadow

Hello Kitty Dear Daniel Eyeshadow

Hello Kitty Milk Eyeshadow

Hello Kitty Milk Eyeshadow

Hello Kitty Celebrate Eyeshadow

Hello Kitty Celebrate Eyeshadow

Hello Kitty Supercute Eyeshadow

Hello Kitty Supercute Eyeshadow

Hello Kitty Friendship Eyeshadow

Hello Kitty Friendship Eyeshadow

Hello Kitty Kitty-Chan Eyeshadow

Hello Kitty Kitty-Chan Eyeshadow

Hello Kitty Apple Pie Eyeshadow

Hello Kitty Apple Pie Eyeshadow

Hello Kitty Bow Eyeshadow

Hello Kitty Bow Eyeshadow

Hello Kitty 1974 Eyeshadow

Hello Kitty 1974 Eyeshadow

Hello Kitty Kawaii Eyeshadow

Hello Kitty Kawaii Eyeshadow

Hello Kitty The Original Eyeshadow

Hello Kitty The Original Eyeshadow

Hello Kitty Hot Cocoa Eyeshadow

Hello Kitty Hot Cocoa Eyeshadow

Hello Kitty Bright Eyeshadow

Hello Kitty Bright Eyeshadow

Hello Kitty Three Apples Eyeshadow

Hello Kitty Three Apples Eyeshadow

Hello Kitty Anniversary Eyeshadow

Hello Kitty Anniversary Eyeshadow

Hello Kitty Cookie Eyeshadow

Hello Kitty Cookie Eyeshadow

Hello Kitty Mimmy Eyeshadow

Hello Kitty Mimmy Eyeshadow

Hello Kitty Chocolate Chip Eyeshadow

Hello Kitty Chocolate Chip Eyeshadow

Cookie, Happy, Supercute, Kitty-Chan, Friendship, Bright

Cookie, Happy, Supercute, Kitty-Chan, Friendship, Bright

Kawaii, Three Apples, Dear Daniel, Anniversary, Hot Cocoa, Bright

Kawaii, Three Apples, Dear Daniel, Anniversary, Hot Cocoa, Bright