Guerlain Rouge Parade (820) Rouge G Lipstick ($54.00 for 0.12 oz.) is described as a “luminous red.” It’s a brightened, medium red with very subtle cool undertones (it has more of a pink base, which makes it appear more neutral than strongly cool or warm-toned) and a soft, luminous shine. MAC Sparks of Romance (LE, $16.00) is more matte, darker. MAC Oblivion (LE, $16.00) is more matte, more muted. NARS Annabella (P, $32.00) is warmer. MAC Ruby (LE, $16.00) is lighter. MAC True Love’s Kiss (LE, $16.00) is similar. Too Faced Melted Ruby (P, $21.00) is cooler-toned. Estee Lauder Vengeful Red (P, $30.00) is similar. Anna Sui Minnie Mouse (01) (LE) is similar. Tom Ford Beauty Vampire Kiss (LE, $50.00) is similar. Marc Jacobs Beauty Neo-Noir (126) (P, $30.00) is slightly warmer. Urban Decay 69 (P, $22.00) is similar. Edward Bess Eternal Passion (P, $32.00) is similar. Maybelline On Fire Red (P, $7.49) is slightly cooler-toned. Buxom Provocateur (P, $21.00) is similar. See comparison swatches / view dupes.

The consistency is lightly creamy–enough that it glides on easily without tugging while yielding even, opaque color coverage in one stroke–but it doesn’t slip around, so the color stays even, no matter if you press your lips together. Unsurprisingly, this rich red lasts for eight hours on me and is hydrating from start to finish. Rouge G is one of my favorite formulas, because the formula is comfortable to wear, pigmented, and moisturizing–my lips always feel even nicer after wearing one for awhile. Though this is a lovely red, it is rather dupable, which is the only downside to it. This particular shade comes in a red lacquered case, but it has the same style and features as regular Rouge Gs (and it is hefty). There is a very light violet scent (I didn’t even notice it initially, but it is there in the tube).

Guerlain Rouge Parade (820) Rouge G Lipstick

Guerlain Rouge Parade (820) Rouge G Lipstick

Guerlain Rouge Parade (820) Rouge G Lipstick

Guerlain Rouge Parade (820) Rouge G Lipstick

Guerlain Rouge Parade (820) Rouge G Lipstick

Guerlain Rouge Parade (820) Rouge G Lipstick

Guerlain Rouge Parade (820) Rouge G Lipstick

Guerlain Rouge Parade (820) Rouge G Lipstick

Guerlain Rouge Parade (820) Rouge G Lipstick

Guerlain Rouge Parade (820) Rouge G Lipstick