Guerlain Gina Rouge G Lipstick ($51.00 for 0.12 oz.) is described as a “bright golden red.” It’s a slightly muted, medium orange-red with warm undertones and fine gold shimmer. MAC Excite (LE, $16.00) is sheerer. MAC Fashion Trip (LE, $22.00) is similar. Bite Beauty Grandifolia (LE, $28.00) is less shimmery, redder. Tom Ford Beauty Firecracker (06) (LE, $49.00) is lighter.Givenchy Carmin Escarpin (306) (P, $36.00) is redder. Giorgio Armani #300 (P, $32.00) is less shimmery. Maybelline Neon Red (P, $7.49) is less shimmery, brighter. Guerlain Genna (LE, $51.00) is less red. See comparison swatches / view dupes.

I was sorting through my Rouge Gs and moving discontinued/limited edition shades to their own containers, so I could have the permanent shades all in one place (to make it easier to find them). And then, something crazy occurred–I discovered I was missing one! I immediately rectified that and bought Gina over the weekend. It had rich, opaque color coverage that didn’t look heavy, while the consistency was lightweight with a light emollient quality that made it slide over the lips like butter but able to stay in place. The color lasted for six hours on me and was nicely hydrating over time, and it left a light reddish stain behind. It’s never a hardship to test a Rouge G, though my wallet feels quite differently!

Guerlain Gina Rouge G Lipstick

Guerlain Gina Rouge G Lipstick

Guerlain Gina Rouge G Lipstick

Guerlain Gina Rouge G Lipstick

Guerlain Gina Rouge G Lipstick

Guerlain Gina Rouge G Lipstick