Venturing Into Plums:  Giorgio Armani #600

Giorgio Armani #600 Rouge d’Armani Lipstick ($30.00) is a fuchsia-plum shade in Giorgio Armani’s new long-wearing lipstick formula. The formula is supposed to deliver up to eight hours of wear-time without fading or feathering while feeling moisturizing.

Previously, I reviewed #401, which is more of an orange-based red (more orange than red, I’d say, though) — and the shade didn’t suit me personally, so it was onto the next… #600 is certainly a shade much more up my alley! It’s a bright plummy shade (which is why I’d describe it as a fuchsia-plum) that’s not so bright it’s hard to wear, but bright enough that it can be worn alone or as the star feature of a look.

On my lips, it certainly hugs and adheres to them – looks like it’s natural and yet obviously not (since it’s clearly a brightened up pucker!). It has a very glossy sheen and full color coverage. I initially thought it might be a little sheer, since the swatch wasn’t quite as opaque as it was with #401, but it proved me wrong once I applied it to my lips.

It’s definitely hydrating and wears well — I don’t know about a full eight hours, but I get around five or six, which is good enough for me. It’ll hold on decently through some drinking and a bit of eating, but I didn’t get stellar results through a full meal myself.

I found myself liking this shade much more than #401, and I was happy to see that it wears very similar to #401 as well (reds tend to wear the longest and best, because they’re so deep and richly pigmented!). I’m also still digging the packaging – there’s a magnetic clasp that keeps it locked into place.

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• Product: 28/30
• Value: 8/10
• Ease of Use: 4/5
• Packaging: 4/5

Recommendation: Looking for a plum with a lil’ kick? #600 might be it!

Availability: Nordstrom, Saks Fifth Avenue

See swatches…