It’s Not True Love with Love Potion #29

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow ($32.00 for 0.14 oz.) is a pale pink with subtle yellow undertones and a white metallic shimmer-sheen. Giorgio Armani #7 is darker, while #11 is much whiter (I think a combination of the two would get you close). MAC Invicible Light is very close in color but less metallic.

I may have raved about this formula last time (with #24), but not all is equal in the range, and there are some less-than-stellar shades. I haven’t come across a really big flop, but this is likely one of the least impressive shades I’ve tried. #29 lacks pigmentation; it has decent color payoff, but it’s not intense, and it’s not fully opaque. It was difficult to apply, which is really where I had trouble–it bunches up! It just does this thing where it gathers over itself rather than smoothing out for an even layer of color. It happened when I used it wet as well as dry, though it was worse when I used it wet.

The wear was decent to good, though it was harder to tell, because it already gathered noticeably and highlighted the creases I have in my inner lid area from the get-go. After twelve hours, it didn’t fade, but the creasing did seem to get a little more noticeable over time and the product seemed to migrate upwards slightly. It’s not what I’d call consistent with past shades I’ve tried at all, and for that, such a let-down.

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29, #27, L’Oreal Smoldering Plum

Giorgio Armani #29, #27, L’Oreal Smoldering Plum (12 hours of wear)