Oh, Giorgio! That’s Just Mauve-velous!

Giorgio Armani #27 Eyes to Kill Intense Eyeshadow ($32.00 for 0.14 oz.) is a subdued mauve with hints of plum and muted gold shimmer. MAC Universal Appeal is lighter, pinker. MAC Hypnotiznig is grayer, less pink. NARS Lhasa is darker, smokier. NARS Charade has more purple in it, less plum/mauve, and has a matte finish. Tarina Tarantino Fantastical is almost the same, slightly less plum. MAC Circa Plum has more purple, less red tones. MAC Tendersmoke is similar but less plum.

Looking at the color overall, I think it’s less nuanced than some other shades by the brand (but more nuanced than some of their least impressive–color-wise–shades, too). It’s somewhere in-between full of depth and more readily duped. It’s a gorgeous shade, but judging by the number of similar shades I was able to pull out, it’s not uncommon.

I love when these types of products apply with full color coverage both dry and wet. It just makes it a much more versatile product. When it’s used dry, it is lighter, less burgundy-tinted. When it’s applied damp, it smooths out a wee bit more, and it takes on a deeper mauve/plum coloring.

The texture is finely-milled, soft, and applies smoothly both wet and dry, though slightly smoother when applied wet as the product pulls together better.  When I tested it out for wear, it lasted a full twelve hours with no fading or creasing.

Giorgio Armani #27 Eyes to Kill Intense Eyeshadow

Giorgio Armani #27 Eyes to Kill Intense Eyeshadow

Giorgio Armani #27 Eyes to Kill Intense Eyeshadow

Giorgio Armani #27 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29, #27, L’Oreal Smoldering Plum

Giorgio Armani #29, #27, L’Oreal Smoldering Plum (12 hours of wear)