Too Faced Melted Liquified Long Wear Lipstick ($21.00 for 0.40 fl. oz.) is a new (and permanent) formula that’s supposed to have “intensely saturated lip color with a precise tip applicator.” Too Faced says it has “the shine of a gloss, lasting power of a stain, and pigment-packed color of a liquid lipstick.” The consistency is light-medium–not too thick but not runny or watery–and is squeezed out of the tube through a flocked, angled applicator. All of the shades below were richly pigmented, and it seemed like a little went a long way, so don’t squeeze too much at once. The application of the colors was smooth, and each shade delivered even, opaque color that didn’t settle into lip lines or feather/bleed outside of the natural lip line. They wore for hours and hours (actual wear time noted below), and they were neither drying nor hydrating over time. The finish is a satin, which turns to a matte after three to four hours of wear, but they never fully set, so these aren’t transfer-proof. Here are the first three that I tested, with the next set to come soon–stay tuned!

Too Faced Melted Violet Melted Liquified Long Wear Lipstick ($21.00 for 0.40 fl. oz.) is described as a “violet orchid.” It’s a medium, magenta purple with a satin finish. The color coverage was totally opaque, and it applied evenly. It lasted for six and a half hours and left behind a stain. MAC RiRi Boy (LE, $16.00) is more muted, more matte. MAC Seductive Intent (LE, $16.00) is darker. MAC Up the Amp (P, $16.00) is more muted. See comparison swatches / view dupes.

Too Faced Melted Fuchsia Melted Liquified Long Wear Lipstick ($21.00 for 0.40 fl. oz.) is described as a “hot pink.” It’s a blindingly bright fuchsia pink with cool, blue undertones and a satin finish. It had full color coverage that went on evenly and smoothly without feathering outside the natural lip line. It lasted for eight hours and a stain lingered for hours after. Ardency Inn Twist (P, $25.00) is slightly more muted. Maybelline Hot Plum (P, $7.49) is darker. MAC Rare Exotic (LE, $16.00) is darker. MAC Pink Pigeon (LE, $16.00) is less blue-based, more muted. Obsessive Compulsive Cosmetics Pretty Boy (P, $18.00) is darker. See comparison swatches / view dupes.

Too Faced Melted Ruby Melted Liquified Long Wear Lipstick ($21.00 for 0.40 fl. oz.) is described as a “blood red.” It’s a vibrant, medium-dark cherry red with cool, pinky undertones and a satin finish. This shade was slightly glossier than the other two, but it still had the same rich, intense pigmentation. The consistency was a little thinner, so I felt like it wasn’t quite as easy to apply as the other two. It wore well for eight hours and again, a stain lingered for a few hours after. Chanel La Precieuse (317) (LE, $34.00) is more matte. MAC Glam (DC, $16.00) is a touch lighter. NARS Luxembourg (P, $25.00) is more matte. Maybelline Very Cherry (P, $7.49) is darker. MAC Ronnie Red (LE, $16.00) is more matte. Dior Marilyn (LE, $36.00) is darker. Make Up For Ever #43 (P, $19.00) is not quite as blue-based. See comparison swatches / view dupes.

Too Faced Melted Violet Melted Liquified Long Wear Lipstick

Too Faced Melted Violet Melted Liquified Long Wear Lipstick

Too Faced Melted Violet Melted Liquified Long Wear Lipstick

Too Faced Melted Violet Melted Liquified Long Wear Lipstick

Too Faced Melted Violet Melted Liquified Long Wear Lipstick

Too Faced Melted Violet Melted Liquified Long Wear Lipstick

Too Faced Melted Violet Melted Liquified Long Wear Lipstick

Too Faced Melted Violet Melted Liquified Long Wear Lipstick

Too Faced Melted Violet Melted Liquified Long Wear Lipstick

Too Faced Melted Fuchsia Melted Liquified Long Wear Lipstick

Too Faced Melted Fuchsia Melted Liquified Long Wear Lipstick

Too Faced Melted Fuchsia Melted Liquified Long Wear Lipstick

Too Faced Melted Fuchsia Melted Liquified Long Wear Lipstick

Too Faced Melted Fuchsia Melted Liquified Long Wear Lipstick

Too Faced Melted Fuchsia Melted Liquified Long Wear Lipstick

Too Faced Melted Ruby Melted Liquified Long Wear Lipstick

Too Faced Melted Ruby Melted Liquified Long Wear Lipstick

Too Faced Melted Ruby Melted Liquified Long Wear Lipstick

Too Faced Melted Ruby Melted Liquified Long Wear Lipstick

Too Faced Melted Ruby Melted Liquified Long Wear Lipstick

Too Faced Melted Ruby Melted Liquified Long Wear Lipstick