Estee Lauder Wild Sunset Pure Color Envy Sculpting Blush ($34.00 for 0.25 oz.) is a vibrant, medium-dark pink-coral with warm undertones and a gold, frosted shimmer-sheen finish. theBalm Hot Mama (P, $21.00) is cooler (95% similar). MAC Telling Glow (P, $31.00) is more shimmery (95% similar). Milani Peach of Me (P, $7.99) is less shimmery, warmer (95% similar). Zoeva CR030 (P, ) is less shimmery, darker (90% similar). Becca Snapdragon (DC, $34.00) is less shimmery, darker (95% similar). NARS Fetishized (LE, $30.00) is darker, brighter (90% similar). Huda Beauty Rebel Red (P, $25.50) is less shimmery, darker, warmer (90% similar). By Terry Tan & Flash Cruise #2 (LE, ) is lighter, brighter (90% similar). NARS Hard Party (LE, $30.00) is more muted, cooler (90% similar). Tarte Graceful (LE, $29.00) is cooler (90% similar). Sol Body Wildflower Honey (LE, $12.00) is more shimmery, darker (90% similar). Kevyn Aucoin Sunset #2 (PiP, ) is lighter (90% similar). ColourPop Spring Flush (LE, $7.00) is less shimmery, warmer (90% similar). Smith and Cult Universal Peach (P, $24.00) is less shimmery, lighter (90% similar). Clinique Peach Pop (02) (P, $21.00) is less shimmery, darker (90% similar). Pat McGrath Nude Venus (P, $38.00) is less shimmery, darker, cooler (90% similar). Kevyn Aucoin Sunset (P, $38.00) is lighter (90% similar). MAC Sweet Vision (LE, $28.00) is more shimmery, cooler (90% similar). ColourPop Invite Only (P, $8.00) is less shimmery, darker, glossier (90% similar). NARS Showdown (LE, $30.00) is less shimmery, lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The formula is supposed to have an “ultra-silky” texture that gives a “healthy-looking glow” and a “rush of fresh, radiant color.” The press release is more specific and says it’s supposed to have “buildable dewy color that lasts all day.” According to the brand, the blush formula is a reformulation, but I don’t have any shades in the previous formula to compare to (and it’s been awhile since I last tried one, so all I can say is that they feel, in general, a little smoother). It had semi-sheer to semi-opaque, buildable coverage with a lightly dusty texture that ended up being surprisingly blendable in practice. The blush looked glowy on the skin rather than dry or powdery, which was also a pleasant surprise. The color started to fade after eight hours of wear on me.

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Estee Lauder Wild Sunset Pure Color Envy Sculpting Blush

Estee Lauder Wild Sunset Pure Color Envy Sculpting Blush

Estee Lauder Wild Sunset Pure Color Envy Sculpting Blush

Estee Lauder Wild Sunset Pure Color Envy Sculpting Blush

Estee Lauder Wild Sunset Pure Color Envy Sculpting Blush

Estee Lauder Wild Sunset Pure Color Envy Sculpting Blush

Estee Lauder Wild Sunset Pure Color Envy Sculpting Blush

Estee Lauder Wild Sunset Pure Color Envy Sculpting Blush