Estee Lauder Pure Color Lipstick has been relaunched in three finishes (creme, matte, and hi-lustre) with a slew of shades. I’m assessing whether I’ll purchase any additional shades, given the number of shades and the price point, but I did pick up seven of the matte shades and eight of the creme shades when Ulta had a 10x points promo on them (that’s basically 60% back). I also figured I could see how they performed, aside from that tricky 10-hour wear time they did claim… sigh. Waiting for a promo to try some of the Hi-Lustre shades — so hard because the prior formula was one of my favorites (for cream/hi-lustre)! Here are swatches of 15 shades

Estee Lauder Pure Color Lipstick

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Products

Swatches

On LipsLip Swatches

Covetable

Rebellious Rose

Irresistible

Powerful

Rose Tea

Persuasive

Carnal

Insolent Plum

Suit Up

Change The World

Rebellious Rose

Power Kiss

Persuasive

Fragile Ego

Thrill Me

After Hours

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Estee Lauder Pure Color Lipsticks (2023) - Creme and Matte Swatches (x15)

Estee Lauder Pure Color Lipsticks (2023) - Creme and Matte Swatches (x15)

Estee Lauder Pure Color Lipsticks (2023) - Creme and Matte Swatches (x15)

Estee Lauder Pure Color Lipsticks (2023) - Creme and Matte Swatches (x15)

Estee Lauder Pure Color Lipsticks (2023) - Creme and Matte Swatches (x15)

Estee Lauder Pure Color Lipsticks (2023) - Creme and Matte Swatches (x15)

Estee Lauder Pure Color Lipsticks (2023) - Creme and Matte Swatches (x15)

Estee Lauder Pure Color Lipsticks (2023) - Creme and Matte Swatches (x15)

Estee Lauder Pure Color Lipsticks (2023) - Creme and Matte Swatches (x15)

Estee Lauder Pure Color Lipsticks (2023) - Creme and Matte Swatches (x15)

Estee Lauder Pure Color Lipsticks (2023) - Creme and Matte Swatches (x15)

Estee Lauder Pure Color Lipsticks (2023) - Creme and Matte Swatches (x15)