Estee Lauder Audacious Plum Pure Color Envy Sculpting Blush ($34.00 for 0.25 oz.) is a subdued, medium lavender with subtle, warm undertones and a satin finish. Too Faced Skyline (LE, ) is warmer (95% similar). Makeup Geek Love Letter (P, $10.00) is less shimmery, darker (90% similar). NARS Robotic (LE, $30.00) is lighter, brighter (90% similar). Urban Decay X-Rated (DC, $26.00) is less shimmery, lighter, brighter (90% similar). Benefit Hervana (P, $29.00) is darker, warmer (90% similar). Bite Beauty Gelato (P, $24.00) is warmer (90% similar). Dior Rose (001) (LE, $56.00) is lighter (90% similar). Clinique Pansy Pop (P, $21.00) is darker, brighter (90% similar). Givenchy It-Girl Purple (P, $44.00) is less shimmery, lighter, brighter (85% similar). Zoeva Gentle Touch (P, $11.80) is lighter (85% similar). ColourPop Olive (LE, $8.00) is lighter, brighter (90% similar). MAC I'm a Lover (P, $23.50) is lighter (85% similar). Tarte Dollface (P, $29.00) is lighter, warmer (85% similar). Urban Decay Obsessed (DC, $26.00) is lighter, brighter (85% similar). Too Faced Justify My Love (P, $26.00) is lighter, brighter (85% similar). ColourPop Thumper (P, $8.00) is lighter, brighter, cooler (80% similar). theBalm Down Boy (P, $21.00) is lighter, brighter (80% similar). Kevyn Aucoin Ibiza (Right) (PiP, $44.00) is lighter, brighter, cooler (80% similar). MAC Well Dressed (P, $24.00) is more shimmery, lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.

The formula is supposed to have an “ultra-silky” texture that gives a “healthy-looking glow” and a “rush of fresh, radiant color.” The press release is more specific and says it’s supposed to have “buildable dewy color that lasts all day.” According to the brand, the blush formula is a reformulation, but I don’t have any shades in the previous formula to compare to (and it’s been awhile since I last tried one, so all I can say is that they feel, in general, a little smoother). The texture was smooth but thin, and it was harder to build-up coverage to more than medium, even after a few layers. I didn’t have any trouble blending out the edges or evening out the color, but this is a shade that is best suited for someone who prefers sheer coverage out of their blushes. The color lasted for seven hours on me.

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Estee Lauder Audacious Plum Pure Color Envy Sculpting Blush

Estee Lauder Audacious Plum Pure Color Envy Sculpting Blush

Estee Lauder Audacious Plum Pure Color Envy Sculpting Blush

Estee Lauder Audacious Plum Pure Color Envy Sculpting Blush

Estee Lauder Audacious Plum Pure Color Envy Sculpting Blush

Estee Lauder Audacious Plum Pure Color Envy Sculpting Blush

Estee Lauder Audacious Plum Pure Color Envy Sculpting Blush

Estee Lauder Audacious Plum Pure Color Envy Sculpting Blush