Estee Lauder Alluring Rose Pure Color Envy Sculpting Blush ($34.00 for 0.25 oz.) is a muted, medium-dark pinky mauve with neutral-to-warm undertones and a satin finish. LORAC Caribbean (LE, $23.00) is lighter (95% similar). Laura Geller Roseberry (P, $28.00) is more shimmery, warmer (90% similar). Tarte Empowering (LE, $29.00) is lighter, warmer (90% similar). MAC Buddy (Shimmer) (LE, $24.00) is more shimmery (90% similar). Tarte Impress (LE, $29.00) is lighter, cooler (90% similar). NARS Isadora (LE, $30.00) is more shimmery, lighter (90% similar). Buxom Dolly (P, $22.00) is more shimmery, lighter, warmer (90% similar). bareMinerals The Love Letter (LE, $22.00) is lighter, cooler (90% similar). Hourglass Surreal Halo (LE, $40.00) is more shimmery, warmer (90% similar). Viseart Plum #2 (PiP, ) is less shimmery, cooler (90% similar). Surratt Beauty La Vie En Rose (P, $32.00) is more shimmery, lighter, warmer (90% similar). Urban Decay Fetish (DC, $26.00) is less shimmery, lighter (90% similar). Viseart Enamored (Blush) (PiP, ) is less shimmery (90% similar). Tarte Seduce (P, $29.00) is lighter, warmer (90% similar). Tarte Exposed (P, $29.00) is less shimmery, darker, warmer (90% similar). Sydney Grace Tangled (P, $9.00) is less shimmery, darker, brighter (85% similar). Tarte Does This Thing Really Work? (LE, $29.00) is darker, cooler (85% similar). Divergent Misty Rose (LE, ) is less shimmery, warmer (85% similar). KIKO 105 Dark Rose (P, $12.00) is darker, more muted (85% similar). Chanel Rose Temptation (LE, $45.00) is less shimmery, darker, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The formula is supposed to have an “ultra-silky” texture that gives a “healthy-looking glow” and a “rush of fresh, radiant color.” The press release is more specific and says it’s supposed to have “buildable dewy color that lasts all day.” According to the brand, the blush formula is a reformulation, but I don’t have any shades in the previous formula to compare to (and it’s been awhile since I last tried one, so all I can say is that they feel, in general, a little smoother). It had semi-sheer, buildable coverage (opaque coverage in three layers) with a soft, lightly dusty texture that was smooth and blendable on the skin and didn’t read dry on. It wore well for seven and a half hours on me.

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Estee Lauder Alluring Rose Pure Color Envy Sculpting Blush

Estee Lauder Alluring Rose Pure Color Envy Sculpting Blush

Estee Lauder Alluring Rose Pure Color Envy Sculpting Blush

Estee Lauder Alluring Rose Pure Color Envy Sculpting Blush

Estee Lauder Alluring Rose Pure Color Envy Sculpting Blush

Estee Lauder Alluring Rose Pure Color Envy Sculpting Blush

Estee Lauder Alluring Rose Pure Color Envy Sculpting Blush

Estee Lauder Alluring Rose Pure Color Envy Sculpting Blush