Dior Rouge Brilliant Lipgloss ($35.00 for 0.20 fl. oz.) released a few months ago as a new formula from the brand. The new formula is supposed to be a “long-wearing, couture lip balm gloss” that is supposed to “dispense just the right amount” with its “pen-like applicator” that is hydrating. As far as color coverage is concerned, there is a lot of marketing speak, and best I can surmise is… your mileage may vary, since it is the “perfect dose” and “the right touch of vibrant color.” I bought six shades to test out, and across all six, color coverage is semi-opaque, so there’s some translucency but noticeable color on the lips, but the stronger your natural lip color is, the more it may impact how the color translates on your lips. The gloss has a smooth, lightly thickened gel-like consistency that feels plush and covers fairly evenly on average; it doesn’t feel heavy, but it has that jelly-like consistency of balm. They’re moderately hydrating–less than the best balm, better than the average gloss–with a high-shine finish. They’re non-sticky, which makes them comfortable to wear and easier to smooth out. The formula is noticeably rose-scented, though not as intense as the Fluid Addicts, so I don’t normally notice it as a taste, just a scent. The lasting power is three to five hours, which is good for a gloss as non-sticky as this. All six of the shades I tried had a very faint pearl to them, which is definitely there, but it’s hard to really see the impact of the pearl on the lips from a normal viewing distance.

Dior Swan (263) Rouge Brilliant Lipgloss ($35.00 for 0.20 fl. oz.) is a light-medium pink with warm undertones and a fine dusting of gold pearl. It had semi-opaque coverage with minimal settling into lip lines (more noticeable on my upper lip) that lasted for four hours and was moderately hydrating. See comparison swatches / compare dupes side-by-side.

Dior Hollywood (688) Rouge Brilliant Lipgloss ($35.00 for 0.20 fl. oz.) is a slightly muted, medium fuchsia pink with cool, blue undertones and fine gold pearl. It applied somewhat evenly without pulling into lip lines and yielded semi-opaque coverage. It lasted for four and a half hours and was hydrating while worn. See comparison swatches / compare dupes side-by-side.

Dior Rose Harpers (766) Rouge Brilliant Lipgloss ($35.00 for 0.20 fl. oz.) is reddish-fuchsia with slight cool undertones and a fine pink pearl. It settled into lip lines and had a tendency to look almost like a stain at times. It had semi-opaque pigmentation that covered evenly without looking streaky. The gloss wore well for four and a half hours on me and was hydrating. See comparison swatches / compare dupes side-by-side.

Dior Darling (775) Rouge Brilliant Lipgloss ($35.00 for 0.20 fl. oz.) is light-medium, coral-pink with subtle, warm undertones and fine white pearl. It had semi-oapque pigmentation, though it was one of the lesser pigmented shades of the six. It lasted for four and a half hours and was hydrating, but it didn’t apply as evenly as I would have liked. See comparison swatches / compare dupes side-by-side.

Dior Soho (888) Rouge Brilliant Lipgloss ($35.00 for 0.20 fl. oz.) is a brightened, medium-dark fuchsia pink with cool, violet pearl. It had semi-opaque coverage that went on fairly evenly, though there was a little settling into lip lines, but it was hard to notice from a normal viewing distance. The color lasted for five hours and was hydrating over time. See comparison swatches / compare dupes side-by-side.

Dior 999 Rouge Brilliant Lipgloss ($35.00 for 0.20 fl. oz.) is an orange-red with warm undertones and a delicate gold pearl. It had semi-opaque color payoff that went on fairly smoothly and evenly with very slight settling into lip lines. I didn’t find the settling to be noticeable except very up-close. The color stayed on well for five hours, and the formula felt moisturizing. See comparison swatches / compare dupes side-by-side.

Dior Swan (263) Rouge Brilliant Lipgloss

Dior Swan (263) Rouge Brilliant Lipgloss

Dior Swan (263) Rouge Brilliant Lipgloss

Dior Swan (263) Rouge Brilliant Lipgloss

Dior Swan (263) Rouge Brilliant Lipgloss

Dior Swan (263) Rouge Brilliant Lipgloss

Dior Swan (263) Rouge Brilliant Lipgloss

Dior Swan (263) Rouge Brilliant Lipgloss

Dior Swan (263) Rouge Brilliant Lipgloss

Dior Hollywood (688) Rouge Brilliant Lipgloss

Dior Hollywood (688) Rouge Brilliant Lipgloss

Dior Hollywood (688) Rouge Brilliant Lipgloss

Dior Hollywood (688) Rouge Brilliant Lipgloss

Dior Hollywood (688) Rouge Brilliant Lipgloss

Dior Hollywood (688) Rouge Brilliant Lipgloss

Dior Rose Harpers (766) Rouge Brilliant Lipgloss

Dior Rose Harpers (766) Rouge Brilliant Lipgloss

Dior Rose Harpers (766) Rouge Brilliant Lipgloss

Dior Rose Harpers (766) Rouge Brilliant Lipgloss

Dior Rose Harpers (766) Rouge Brilliant Lipgloss

Dior Rose Harpers (766) Rouge Brilliant Lipgloss

Dior Darling (775) Rouge Brilliant Lipgloss

Dior Darling (775) Rouge Brilliant Lipgloss

Dior Darling (775) Rouge Brilliant Lipgloss

Dior Darling (775) Rouge Brilliant Lipgloss

Dior Darling (775) Rouge Brilliant Lipgloss

Dior Darling (775) Rouge Brilliant Lipgloss

Dior SoHo (888) Rouge Brilliant Lipgloss

Dior SoHo (888) Rouge Brilliant Lipgloss

Dior SoHo (888) Rouge Brilliant Lipgloss

Dior SoHo (888) Rouge Brilliant Lipgloss

Dior SoHo (888) Rouge Brilliant Lipgloss

Dior SoHo (888) Rouge Brilliant Lipgloss

Dior 999 Rouge Brilliant Lipgloss

Dior 999 Rouge Brilliant Lipgloss

Dior 999 Rouge Brilliant Lipgloss

Dior 999 Rouge Brilliant Lipgloss

Dior 999 Rouge Brilliant Lipgloss

Dior 999 Rouge Brilliant Lipgloss