ColourPop Rain Super Shock Cheek ($8.00 for 0.15 oz.) is described as a “mid-tone lavender in a matte finish.” It’s a lightly pink-tinged, medium lavender with subtle, cooler undertones and a semi-matte finish. Urban Decay Bittersweet (P, $26.00) is darker, cooler-toned. Clinique Pansy Pop (P, $21.00) is a smidgen lighter. Makeup Geek Secret Admirer (P, $9.99) is lighter. Sephora + Pantone Universe Radiant Orchid (LE) is more shimmery. See comparison swatches / compare dupes side-by-side.

This is a cream-based formula that is billed as having buildable coverage with the greatest coverage achieved by applying with fingertips and the least by using a stippling brush. It was sheer to semi-opaque, depending on your application and how much you layered, but it always appeared slightly lighter applied than it did in the pan–I think the pink tone comes through more. The texture was lightly creamy, fairly blendable, and sat well on the skin, while it lasted for almost nine hours on me. This one wasn’t quite as blendable as other shades I’ve tried in the formula, but it wasn’t too difficult to use. It is a good option for someone wanting to try purple blush but doesn’t want to break the bank!

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ColourPop Rain Super Shock Cheek

ColourPop Rain Super Shock Cheek

ColourPop Rain Super Shock Cheek

ColourPop Rain Super Shock Cheek