ColourPop Pacific Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “true bright orange.” It’s a bold, brightened, medium orange with reddish tones and a matte finish. It had mostly opaque pigmentation, but the dry down was quite fast which led to streaky application as it dried as I was applying! The texture is lightweight and feels soft to the touch, but I had some issues with the color coming away in flakes around the center of the mouth. This shade lasted for near to six hours but wasn’t as intact as some of the better-performing shades in the range at that point. It was drying after five hours of wear. Makeup Geek Quirky (P, $15.00) is darker, more muted, glossier (90% similar). Illamasqua Flare (P, $24.00) is glossier (90% similar). MAC Morange (P, $19.00) is darker, glossier (85% similar). Melt Cosmetics Monarca (P, $19.00) is darker, warmer (85% similar). MAC Neon Orange (P, $19.00) is darker, glossier (90% similar). ColourPop 7 Springs (P, $10.00) is brighter, warmer (85% similar). MAC Rich & Restless (P, $21.00) is lighter, more muted, cooler (85% similar). ColourPop Felix (P, $7.00) is darker, brighter, warmer (85% similar). Sephora Samba (LE, $12.50) is glossier (85% similar). Makeup Geek Salsa (LE, $12.00) is darker (85% similar). NARS Catherine (P, $34.00) is lighter, glossier (85% similar). Milani Sweet Nectar (P, $5.49) is darker, glossier (85% similar). ColourPop Botanical (LE, $7.00) is lighter, glossier (80% similar). ColourPop Creme Fresh (P, $10.00) is lighter, more muted (80% similar). See comparison swatches / view dupes side-by-side.

Formula Summary: ColourPop Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a long-wearing, pigmented lipstick that starts off glossy and dries down quickly to that super flat matte finish. They have minimal transfer with some of the lighter shades having almost none for the first few hours of wear, but any time you’ve had a meal, they lose that transfer-resistant quality to a noticeable degree. They tend to wear anywhere from six to ten hours with darker shades maintaining better color coverage and wear over a longer period of time. Some shades get a little drying about two-thirds to three-fourths through the wear, while a few shades have been fairly non-drying even many hours into wear. They fade away evenly with most color loss occurring from the center of the lips if eating a more oil-based meal but the majority of color survives a meal. Reapplication has been hit or miss and tends to depend on how well it wore away and how easily the shade applies normally, but reapplication tends to emphasize the lip’s natural texture significantly compared to initial application and gives lips a very wrinkled, dried-up look. I’ve layered gloss on top of some shades with moderate success, though it will obviously lose the matte finish and will transfer and I’ll get tiny flakes where the matte lip color has lifted by mixing with gloss but has been pretty minimal. The formula had no discernible taste or scent.

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ColourPop Pacific Ultra Matte Liquid Lipstick

ColourPop Pacific Ultra Matte Liquid Lipstick

ColourPop Pacific Ultra Matte Liquid Lipstick

ColourPop Pacific Ultra Matte Liquid Lipstick

ColourPop Pacific Ultra Matte Liquid Lipstick

ColourPop Pacific Ultra Matte Liquid Lipstick