ColourPop Clutch Super Shock Cheek ($8.00 for 0.15 oz.) is described as a “vivid rosy red in a matte finish.” It’s a bold, brightened, medium-dark pink-red with cool undertones and a mostly matte finish. ColourPop Early Bird (P, $8.00) is lighter. MAC Secret Admirer (LE, $20.00) is warmer. Tarte Irreplaceable (LE, $26.00) is lighter, powder. Makeup Geek Love Affair (P, $9.99) is powder. Milani Lady Rouge (06) (LE, $7.99) is darker, powder. NARS Laos (P, $39.00) is warmer. Tarte Fearless (P, $26.00) is lighter, powder. Too Faced Melt Into Spring (LE) is powder, warmer. Guerlain Madame Rougit (LE, $67.00) is pinker, powder. NARS Soulshine #1 (LE, $29.00) is more shimmery, powder. MAC Simmer (LE, $27.00) is more shimmery, powder. NYX Pinched (P, $5.00) MAC Mocha (P, $21.00) Get comparison swatches / compare dupes side-by-side.

It had rich, buildable coverage that was intense if applied or patted on with fingertips or more semi-opaque when applied with a stippling brush. I felt like a little went a long way, but the product remained blendable, so it is versatile for the full spectrum of skin tones as you can really adjust and play with the level of coverage. The texture has that lightly spongy, slightly creamy consistency that turns into more of a powder-like texture and finish once you start to apply it to the skin. In the pot, it’s distinctly a cream-based product, but it plays more like a powder product when you actually work with it. I think it looks like a cross of the two in terms of how it sits on the skin, as it looks almost like a stain due to that near-matte finish that doesn’t look totally flat. On me, this shade lasted for ten hours before fading.

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ColourPop Clutch Super Shock Cheek

ColourPop Clutch Super Shock Cheek

ColourPop Clutch Super Shock Cheek

ColourPop Clutch Super Shock Cheek

ColourPop Clutch Super Shock Cheek