Chanel Rouge Coco Lipstick ($36.00 for 0.10 oz.) has been reinvented with a “renovated formula and vibrant colour spectrum.” Each shade is “inspired by Coco Chanel and her closest friends.” The formula is touted as “ultra hydrating,” “rich,” “bright,” and “luminous.” The texture is lightweight with moderate slip so it glides on without tugging. These were comfortable to wear, but they weren’t “ultra hydrating” to me, and the color payoff didn’t see vibrant, rich, or bright.

Chanel Olga (422) Rouge Coco Lipstick ($36.00 for 0.12 oz.) is described as a “bright pink.” It’s a muted, light-medium pink with subtle warm undertones and barely-there golden shimmer. (Bright pink it is definitely not.) It’s semi-sheer with a luminous sheen. The formula was neither hydrating nor drying, and it lasted for an hour and a half on me. Guerlain Rosy Silk (LE, $37.00) is less glossy. Tom Ford Beauty Ian (LE, $32.00) is cooler-toned. Chanel Intime (93) (P, $35.00) is lighter. Estee Lauder Impulsive (P, $30.00) is warmer, less shimmery. YSL Corail Jalouse (32) (P, $34.00) is brighter, less shimmery. Tom Ford Beauty Summer Fling (04) (LE, $49.00) is warmer. Too Faced Taffy (P, $22.00) is less shimmery. Revlon Pink Lemonade (P, $7.49) is slightly less shimmery. MAC Giddy (P, $16.00) is brighter. Guerlain Gabrielle (P, $51.00) is lighter. Chanel Jersey Rose (P, $34.00) is darker, warmer. See comparison swatches / view dupes.

Chanel Cecile (432) Rouge Coco Lipstick ($36.00 for 0.12 oz.) is described as a “soft rosewood.” It’s a muted, medium rosy pink with warm undertones and a soft, frosted shimmer-sheen finish. It had semi-opaque color coverage with a creamy, lightweight texture that went on evenly. It lasted for three and a half hours on me and was lightly hydrating. Tarte Rare (LE) is brighter, warmer. Givenchy Nude Guipure (106) (P, $36.00) is less shimmery. Estee Lauder Dynamic (P, $30.00) is warmer, darker, less shimmery. Tom Ford Beauty Summer Fling (04) (LE, $49.00) is lighter. MAC Morning Rose (LE, $16.00) is darker. Chanel Equivoque (126) (LE, $34.00) is darker. NYX Blush (P, $4.00) is less shimmery. Guerlain Rose Desir (LE, $51.00) is cooler-toned. Guerlain Gabrielle (P, $51.00) is lighter. Guerlain Romance (LE, $35.00) is more shimmery. Chanel Jersey Rose (P, $34.00) is lighter. Chanel Gardenia (P, $34.00) is darker. See comparison swatches / view dupes.

Chanel Suzanne (438) Rouge Coco Lipstick ($36.00 for 0.12 oz.) is described as am “intense rosewood.” It’s a softened, medium-dark rosy plum with warm undertones and a soft, shimmery sheen. It was less luminous compared to the other two shades, but it had the most color payoff–mostly opaque but with some translucency, so the natural lip color will still come through. It wore well for four hours and was lightly hydrating. MAC Marque (P, $23.00) is more shimmery, lighter. Guerlain Air Kiss (304) (P, $37.00) is darker. Buxom Dolly (LE, $21.00) is lighter. MAC Mystical (LE, $16.00) is lighter. Estee Lauder Irresistible (P, $30.00) is lighter, less shimmery, more muted. MAC Out for Passion (LE, $20.00) is warmer. MAC Morning Rose (LE, $16.00) is lighter more shimmery. Chanel Ce Soir (P, $34.00) is less shimmery. MAC Glamourdaze (LE, $16.00) is darker. Guerlain Gracia (P, $51.00) is slightly warmer. Buxom Hooligan (P, $21.00) is less shimmery. See comparison swatches / view dupes.

See more photos & swatches!

Chanel Olga (422) Rouge Coco Lipstick

Chanel Olga (422) Rouge Coco Lipstick

Chanel Olga (422) Rouge Coco Lipstick

Chanel Olga (422) Rouge Coco Lipstick

Chanel Olga (422) Rouge Coco Lipstick

Chanel Olga (422) Rouge Coco Lipstick

Chanel Cecile (432) Rouge Coco Lipstick

Chanel Cecile (432) Rouge Coco Lipstick

Chanel Cecile (432) Rouge Coco Lipstick

Chanel Cecile (432) Rouge Coco Lipstick

Chanel Cecile (432) Rouge Coco Lipstick

Chanel Cecile (432) Rouge Coco Lipstick

Chanel Suzanne (438) Rouge Coco Lipstick

Chanel Suzanne (438) Rouge Coco Lipstick

Chanel Suzanne (438) Rouge Coco Lipstick

Chanel Suzanne (438) Rouge Coco Lipstick

Chanel Suzanne (438) Rouge Coco Lipstick

Chanel Suzanne (438) Rouge Coco Lipstick