Chanel Etienne (446) Rouge Coco Lipstick ($36.00 for 0.12 oz.) is described as an “intense burgundy red.” It’s a raspberry red with cool, pink undertones and a very soft, micro-shimmer and pearly sheen. It had semi-opaque color coverage, so there was translucency to the color that allowed the natural lip color to come through. The consistency had moderate slip but didn’t feather or bleed. I found the formula lightly hydrating, and the color lasted for four and a half hours on me. Tom Ford Beauty Alejandro (LE, $32.00) is more opaque, less glossy. Revlon Flirtatious (125) (P, $8.99) is glossier, pinker. MAC Love Goddess (LE, $16.00) is more matte, brighter. See comparison swatches / view dupes.

Chanel Jean (454) Rouge Coco Lipstick ($36.00 for 0.12 oz.) is described as a “deep fuchsia.” It’s a brightened, medium fuchsia magenta with strong, blue undertones and a very fine shimmer and glossy sheen. It had semi-opaque color coverage with a lot of slip, though the texture is thinner so it didn’t feel like it slid everywhere. It didn’t go on as evenly as I expected, even though it’s hard to see the visible streaks. There are a lot of similar shades to this, even with the glossier finish. It lasted for four hours on me. Maybelline Orchid Ecstasy (730) (P, $7.49) is slightly cooler-toned. Urban Decay Sheer Anarchy (P, $20.00) is darker, less cool-toned. Tom Ford Beauty Pablo (LE, $32.00) is brighter. Tom Ford Beauty Jack (LE, $32.00) is more muted, less glossy. Tom Ford Beauty Justin (LE, $32.00) is more shimmery. Urban Decay Crush (LE, $22.00) is brighter. Urban Decay Ladyflower (LE, $22.00) is more muted. MAC Boutique Pink (LE, $22.00) is lighter. MAC Lust Extract (LE, $17.00) is similar. Givenchy Rose Perfecto (209) (P, $36.00) is brighter. MAC Bold Spring (P, $22.00) is a smidgen lighter. L’Oreal Pink Flamingo (180) (P, $8.95) is pinker. NARS Goodbye Emmanuelle (LE, $26.00) is lighter. NARS Full Frontal (LE, $26.00) is more magenta. MAC Playtime (LE, $17.00) is more shimmery, lighter. Marc Jacobs Beauty Happy Ending (116) (P, $30.00) is less glossy. Givenchy Croisiere Fuchsia (309) (LE, $36.00) is darker. Maybelline Electric Fuchsia (LE, $7.49) is brighter, less glossy. Revlon Lollipop (P, $7.49) is sheerer. Maybelline Hot Plum (P, $7.49) is darker, less glossy. Maybelline Fuchsia Flash (P, $7.49) is brighter. See comparison swatches / view dupes.

Chanel Erik (456) Rouge Coco Lipstick ($36.00 for 0.12 oz.) is described as a “sparkling deep berry.” It’s a muted, medium-dark purple-berry with cool undertones and a soft shimmer and glossy finish. It had semi-opaque pigmentation with a fair amount of translucency, though the deeper color changes the natural lip color noticeably. It pulled into lip lines over time and made them appear darker, as the color gathered there. It applied fairly evenly, but there was still room for improvement. On me, it was lightly hydrating and stayed on well for four hours. Bite Beauty Aubergine (P, $24.00) is warmer. Gucci Beauty Tiger Lily (P, $39.00) is more shimmery. Gucci Beauty Bitter Grape (P, $39.00) is similar. Marc Jacobs Beauty Cabaret (146) (LE, $30.00) is less shimmery. YSL Forbidden Burgundy (12) (P, $34.00) is brighter. Revlon Plum Velour (P, $7.99) is lighter. Marc Jacobs Beauty Little Pretty (130) (P, $30.00) is darker. Too Faced So Berry Sexy (P, $22.00) is lighter, less shimmery. MAC Rebel (P, $16.00) is brighter. Guerlain Flirt (LE, $35.00) is similar. Guerlain Bee (LE, $51.00) is more muted. See comparison swatches / view dupes.

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Chanel Etienne (446) Rouge Coco Lipstick

Chanel Etienne (446) Rouge Coco Lipstick

Chanel Etienne (446) Rouge Coco Lipstick

Chanel Etienne (446) Rouge Coco Lipstick

Chanel Etienne (446) Rouge Coco Lipstick

Chanel Etienne (446) Rouge Coco Lipstick

Chanel Jean (454) Rouge Coco Lipstick

Chanel Jean (454) Rouge Coco Lipstick

Chanel Jean (454) Rouge Coco Lipstick

Chanel Jean (454) Rouge Coco Lipstick

Chanel Jean (454) Rouge Coco Lipstick

Chanel Jean (454) Rouge Coco Lipstick

Chanel Erik (456) Rouge Coco Lipstick

Chanel Erik (456) Rouge Coco Lipstick

Chanel Erik (456) Rouge Coco Lipstick

Chanel Erik (456) Rouge Coco Lipstick

Chanel Erik (456) Rouge Coco Lipstick

Chanel Erik (456) Rouge Coco Lipstick