Chanel Rouge Coco Stylo ($37.00 for 0.07 oz.) is supposed to offer the “intensity of a lipstick” with the “shine of a lipgloss” and “comfort of a lip balm.” The consistency of this formula is incredibly soft and melts against the lips, so it is easy to over-apply (and subsequently, easy to run through the product!) with a butteriness that you typically find in more emollient lip balms. In general, color coverage is semi-opaque to opaque, with wear coming in at three to five hours, depending on the shade. The formula is comfortable to wear and very hydrating both during and after wear. The downside is that these types of twist-up lipsticks (in the slim casing) tend to contain noticeably less than a standard bullet lipstick (0.10 to 0.12 oz. usually!) and the more pliant formula makes it easy to reapply and run it back and forth more than necessary (for the coverage). There’s a light rose scent to the formula, subtler than the Rouge Allure lipsticks, though.

Chanel Conte (202) Rouge Coco Stylo ($37.00 for 0.07 oz.) is a medium, rosy pink with warm undertones and fine pearl shimmer. It had semi-opaque color payoff with a very soft consistency that glided across the lips, as if it was melting, with ease. This shade was more visibly streaky than other shades in the range. It was hydrating over time, but the color only lasted for three hours on me. Chanel Fleurie (139) (LE, $45.00) is brighter (90% similar). Urban Decay Rush (DC, $22.00) is less shimmery, darker, less glossy (90% similar). Chanel Roussy (426) (P, $37.00) is lighter, brighter (90% similar). MAC Bonsai Bloom (LE, $20.00) is less shimmery, less pigmented, cooler (90% similar). NYX Blush (P, $4.00) is lighter, less glossy (85% similar). Guerlain Kiss Blossom (LE, $37.00) is lighter, less glossy (85% similar). Marc Jacobs Beauty Have We Met? (108) (P, $30.00) is more shimmery, lighter, warmer (85% similar). MAC Little Buddha (P, $19.00) is cooler, less glossy (85% similar). Bite Beauty Tatin (DC, $24.00) is lighter, brighter (85% similar). Guerlain Georgia (DC, $58.00) is brighter (85% similar). Chanel Edith (424) (P, $37.00) is lighter, brighter (85% similar). Chanel Mademoiselle (434) (P, $37.00) is warmer (85% similar). Wet 'n' Wild Dark Pink Frost (P, $0.99) is more shimmery, cooler (85% similar). Bobbi Brown Spring Pink (DC, $37.00) is brighter, cooler (85% similar). See comparison swatches / view dupes side-by-side.

Chanel Lettre (216) Rouge Coco Stylo ($37.00 for 0.07 oz.) is a medium, rosy coral with warm undertones and a creamy, lightly glossy finish. It had mostly opaque coverage that covered evenly and smoothly, while the shiny finish made my lips appear plumper. The color wore for three and a half hours on me. Tom Ford Beauty Pipa (LE, $55.00) is more shimmery, warmer (90% similar). Surratt Beauty Perfectionniste (P, $34.00) is lighter (90% similar). MAC Out for Passion (LE, $20.00) is warmer (90% similar). Cle de Peau Lotus Flower (P, $65.00) is lighter (90% similar). MAC Mystical (LE, $19.00) is glossier (90% similar). Urban Decay Sheer Streak (DC, $22.00) is lighter, brighter (90% similar). Burberry Primrose Hill Pink (P, $30.00) is darker (90% similar). Guerlain Merveilleux Rose (867) (DC, $58.00) is darker, less glossy (90% similar). MAC Nippon (P, $19.00) is more muted (90% similar). Chanel Genial (LE, $45.00) is brighter (85% similar). YSL Corail Urbain (51) (P, $38.00) is lighter, warmer (85% similar). MAC Play It Soft (LE, $20.00) is lighter, brighter (85% similar). Estee Lauder Charmed (P, $30.00) is warmer (85% similar). Estee Lauder Surreal Sun (P, $30.00) is lighter, brighter (85% similar). Tom Ford Beauty Pure Shores (LE, $36.00) is cooler (90% similar). MAC Call the Hairdresser! (LE, $19.00) is warmer (85% similar). Cle de Peau Dusk (238) (P, $35.00) is lighter (80% similar). Tom Ford Beauty Fling It On (Lip Color) (PiP, ) is lighter (80% similar). See comparison swatches / view dupes side-by-side.

See more photos & swatches!

Chanel Rouge Coco Stylo

Chanel Rouge Coco Stylo

Chanel Rouge Coco Stylo

Chanel Rouge Coco Stylo

Chanel Conte (202) Rouge Coco Stylo

Chanel Conte (202) Rouge Coco Stylo

Chanel Conte (202) Rouge Coco Stylo

Chanel Conte (202) Rouge Coco Stylo

Chanel Conte (202) Rouge Coco Stylo

Chanel Conte (202) Rouge Coco Stylo

Chanel Lettre (216) Rouge Coco Stylo

Chanel Lettre (216) Rouge Coco Stylo

Chanel Lettre (216) Rouge Coco Stylo

Chanel Lettre (216) Rouge Coco Stylo

Chanel Lettre (216) Rouge Coco Stylo

Chanel Lettre (216) Rouge Coco Stylo