Chanel Affinite (65) Le Blush Creme de Chanel ($38.00 for 0.09 oz.) is described as an “intense blue pink.” It’s a brightened, medium pink with cool, blue undertones, and a saitn finish. Edward Bess Bed of Roses is a touch lighter, powder. NARS Mata Hari is darker, powder. NARS Angelika is lighter, bluer-based, powder. MAC Whole Lotta Love is a powder. MAC Weekend Getaway is slightly less blue-based. Bobbi Brown Pretty Pink is lighter, powder. See comparison swatches.

This is a new formula that launched for fall, and there are six shades in total–two are limited edition and four are permanent (this is one of the latter). (Although, Chanel’s website lists all six shades as limited edition, the press release only listed two.) I have the other five shades to test, which I’ll be doing throughout the week, so stay tuned for those reviews. Yesterday, I started my testing with Affinite.

Chanel describes it as a “powder-cream formula” with “sheer yet vibrant pigments for instant luminosity” and a “long-wear satin finish.” The texture is interesting; it feels like a cream blush with a thin, emollient texture that’s not at all tacky or gooey. The surface was hard, yet the cream itself was soft–but it was “hard” in a way where you only disturb the top-most layer with a brush or fingertip, rather than the whole pan. As soon as it makes contact with the skin, it starts to turn into a powder. It doesn’t quite look like a powder, but it feels more like a powder than a cream as you blend the product into the skin. It’s a very blendable, buildable formula, and a little goes a long way with Affinite. It wore well for eight and a half hours on me and started looking slightly faded after nine and a half hours.

Chanel Affinite (65) Le Blush Creme de Chanel

Chanel Affinite (65) Le Blush Creme de Chanel

Chanel Affinite (65) Le Blush Creme de Chanel

Chanel Affinite (65) Le Blush Creme de Chanel

Chanel Affinite (65) Le Blush Creme de Chanel

Chanel Affinite (65) Le Blush Creme de Chanel

Chanel Affinite (65) Le Blush Creme de Chanel

Chanel Affinite (65) Le Blush Creme de Chanel