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        <title>Byredo Makeup Launches October 1st</title>
        <link>https://www.temptalia.com/byredo-makeup-launches-october-1st-2/</link>
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        <comments>https://www.temptalia.com/byredo-makeup-launches-october-1st-2/#comments</comments>
        <pubDate>Thu, 01 Oct 2020 15:22:00 +0000</pubDate>
        <dc:creator>Christine</dc:creator>
        		<category><![CDATA[Fall 2020]]></category>
		<category><![CDATA[Year: 2020 Launches]]></category>

        <guid isPermaLink="false">https://www.temptalia.com/?p=444492</guid>
                <excerpt><![CDATA[Release Date + About the Launch “Ultimately, beauty is subjective - Byredo Makeup had to reflect that.” — Ben Gorham, Creative Director &amp; Founder “I wanted to create a sense of freedom in the way we approach using Makeup but also in the way we communicate the products.” Isamaya Ffrench, Makeup Artist &amp; Collaborator Five core products for eyes, lips and cheeks. Editor's note: Reader Kira brought it to my and readers' attention that the name "Tokio Rose" is problematic.]]></excerpt>
                <description><![CDATA[<div><img src="https://www.temptalia.com/wp-content/uploads/2020/08/holiday-2020_byredo_002_promo.jpg" width="250" style="border:1px solid #999999; margin-bottom: 5px;" /></div>Release Date + About the Launch “Ultimately, beauty is subjective - Byredo Makeup had to reflect that.” — Ben Gorham, Creative Director &amp; Founder “I wanted to create a sense of freedom in the way we approach using Makeup but also in the way we communicate the products.” Isamaya Ffrench, Makeup Artist &amp; Collaborator Five core products for eyes, lips and cheeks. Editor's note: Reader Kira brought it to my and readers' attention that the name "Tokio Rose" is problematic. She was kind enough to expand on the history and why it is an issue here. There is a general <a href="https://www.temptalia.com/byredo-makeup-launches-october-1st-2/"> Continue Reading&hellip; </a>]]></description>
                <content:encoded><![CDATA[<div class="my-3">
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                        </div>
<h2>Release Date + About the Launch</h2>
        <div class="product-launch">
                            <div class="mb-4">
                    <p>
“Ultimately, beauty is subjective &#8211; Byredo Makeup had to reflect that.” — Ben Gorham, Creative Director &amp; Founder</p>
<p>“I wanted to create a sense of freedom in the way we approach using Makeup but also in the way we communicate the products.” Isamaya Ffrench, Makeup Artist &amp; Collaborator</p>
<p>Five core products for eyes, lips and cheeks.</p>                </div>
                        <h4 class="highlight regular text-uppercase text-center">Now online at Byredo, 10/7 other retailers, pre-orders now at Saks</h4>
            <div class="text-center mb-4">
                <a class="btn btn-secondary mb-2"href="https://go.magik.ly/ml/1szs0/" target="_blank" rel="noopener noreferrer nofollow norewrite">Saks</a>                <a class="btn btn-secondary mb-2"href="https://rstyle.me/+YwZxo02jgh21cadmQ14LRw" target="_blank" rel="noopener noreferrer nofollow norewrite">Selfridges (US)</a>                            </div>
        </div>
        
<p><strong>Editor&#8217;s note:</strong> Reader Kira brought it to my and readers&#8217; attention that the name &#8220;Tokio Rose&#8221; is problematic.  She was kind enough to expand on the history and why it is an issue <a href="https://www.temptalia.com/byredo-makeup-launches-october-1st-2/#comment-2821246">here</a>.  There is a general overview on <a href="https://en.wikipedia.org/wiki/Tokyo_Rose" target="_blank" rel="noopener noreferrer nofollow" >Wikipedia</a>, too, which was helpful in learning about this term.  From reader Kira:</p>
<blockquote><p>In our American history textbooks in high school, we learned about American wartime propaganda and how Tokyo Rose became a derogatory icon in the American imagination. When I studied East Asian studies in school, it was interesting to learn how the interactions between US soldiers and Japanese after the treaty was signed really shaped a lot of modern stereotypes and prejudices that persist to today — like the interactions between soldiers and sex workers, and how that completely twisted the meaning of the word “geisha” (who are not sex workers, just performers/old-timey party hostesses!), and contributed to the sexualization of Asian women (often this is what people are getting at when they complain that Asian cultures are being exoticized).</p></blockquote>
<h2>Products in the Launch</h2>
        <div class="product-launch mb-4">
            <h4 class="f-3 pb-2 bb-g6-1 text-uppercase light"><strong>Lipstick</strong>,  $42.00 (New, Permanent)</h4></p>
<p><em>Sumptuous levels of colour saturation, ultra-gliding and easeful application. The lipstick is either satin or matte, dependent on the shade. A satin finish to reflect the light and expand colour &#8211; with a vegan formula. A matte finish to absorb light and intensify the colour. In its silver-gold bi-colour metal casing, the form of BYREDO LIPSTICK echoes bamboo &#8211; weight and precision are utilised to feel good in the hand. The slim-line stick contained within is sealed with a satisfying magnetic click.</em></p>
<ul>
<li><span class="shadereview">La Flamme</span> Striking orange with a touch of black (Matte)</li>
<li><span class="shadereview">Red Armchair</span> Iconic red (Matte)</li>
<li><span class="shadereview">Commuter</span> Natural pink nude (Satin)</li>
<li><span class="shadereview">Dancehall Queen</span> Rich and dark pink (Satin)</li>
<li><span class="shadereview">Divorce</span> Orange-red (Satin)</li>
<li><span class="shadereview">Earth Dust</span> Pale nude with yellow undertone (Satin)</li>
<li><span class="shadereview">Tokio Rose</span> Warm vivid pink (Matte)</li>
<li><span class="shadereview">Reunion</span> Orange-brown (Matte)</li>
<li><span class="shadereview">Red &amp; Blue</span> Red with blue undertones (Satin)</li>
<li><span class="shadereview">China Plum</span> Intense purple (Matte)</li>
<li><span class="shadereview">Semi Formal</span> Shocking pink (Satin)</li>
<li><span class="shadereview">Lascaux</span> Deep and dark burgundy (Matte)</li>
<li><span class="shadereview">Solid Ground</span> Pink-nude with earthy tones (Matte)</li>
<li><span class="shadereview">Worship Her</span> Warm modern brown (Matte)</li>
<li><span class="shadereview">Subtropical</span> Vivid cold coral (Satin)</li>
</ul>
<p>        </div>
        
        <div class="product-launch mb-4">
            <h4 class="f-3 pb-2 bb-g6-1 text-uppercase light"><strong>Colour Stick</strong>,  $30.00 (New, Permanent)</h4></p>
<p><em>The universal product. A multi-use stick to be used all over the face. Buildable coverage that is easy to apply and combine with other BYREDO COLOUR STICKS to contrast or enhance. Housed in silver metal, the slim stick with curved bullet tip is designed to be used easily, quickly and instinctively while eschewing ultra-perfection; the intense colour is blendable with fingers or brush. The Colour Stick comes in finishes aligned to corresponding shades, encompassing lightweight dewy, matte and creamy textures suitable for cheeks, eyes and lips.</em></p>
<ul>
<li><span class="shadereview">Flower Play</span> Transparent, delicate pink</li>
<li><span class="shadereview">Great Sands</span> Nude-brown with shimmers</li>
<li><span class="shadereview">Babi</span> Gentle coral</li>
<li><span class="shadereview">Chin of Gold</span> Gold glitter</li>
<li><span class="shadereview">Kumato</span> Soft metallic khaki green</li>
<li><span class="shadereview">Ancient</span> Shimmery warm dark brown</li>
<li><span class="shadereview">Mesolithic</span> Slightly metallic pink-plum</li>
<li><span class="shadereview">Vienna</span> Very transparent gold</li>
<li><span class="shadereview">Ultramagnetic</span> Glittery purple-blue with iridescent reflects</li>
<li><span class="shadereview">La Scene</span> Metallic bronze</li>
<li><span class="shadereview">Destroyer</span> Dramatic black</li>
<li><span class="shadereview">Sauce</span> Ultra-glittery vivid orange</li>
<li><span class="shadereview">Sick Pink</span> Deep pink</li>
<li><span class="shadereview">Purple Stinger</span> Transparent blue-purple</li>
<li><span class="shadereview">Kinda Blue</span> Glittery deep ocean blue</li>
<li><span class="shadereview">Medium Blue</span> Metallic and intense aqua blue</li>
</ul>
<p>        </div>
        
        <div class="product-launch mb-4">
            <h4 class="f-3 pb-2 bb-g6-1 text-uppercase light"><strong>Eyeliner</strong>,  $40.00 (New, Permanent)</h4></p>
<p><em>Perfect intensity in a single stroke with a high-precision applicator. Smudge and transfer proof with humidity resistance, 99.2% ingredients of natural origin. Vegan formula. Whether bold or fine lines, they stay true for twelve hours. The eyeliner is housed in a distinct green container, inspired by nature yet abstracted and futuristic in feel.</em></p>
<p>        </div>
        
        <div class="product-launch mb-4">
            <h4 class="f-3 pb-2 bb-g6-1 text-uppercase light"><strong>Mascara</strong>,  $45.00 (New, Permanent)</h4></p>
<p><em>Defining and buildable to enhance and sculpt the lashes from the root. 85% ingredients of natural origin. In its striking, curved red container; abstract, totemic, and ergonomic the BYREDO MASCARA is as much a treasured object as a beauty tool. Its short, precision silicone brush can be used to reach lashes individually, enhancing and sculpting to apply mascara quickly and easily.</em></p>
<p>        </div>
        
        <div class="product-launch mb-4">
            <h4 class="f-3 pb-2 bb-g6-1 text-uppercase light"><strong>Lip Balm</strong>, (New, Permanent)</h4></p>
<p><em>Clean and conditioning: a sumptuous formulation for performance and kindness. 99.8% natural, ultra hydrating formula, smooth and gliding. One single coat is enough for hours of comfort. I</em><em>n its distinct curvilinear, anthracite metal casing &#8211; echoing the lipstick &#8211; weight and precision are utilised to feel good in the hand. The slim-line stick contained within is sealed with a satisfying magnetic click.</em></p>
<p>        </div>
        
        <div class="product-launch mb-4">
            <h4 class="f-3 pb-2 bb-g6-1 text-uppercase light"><strong>Syren Eyeshadow 5 Colours</strong>,  $TBA (New, Permanent)</h4></p>
<ul>
<li><span class="shadereview">Victory</span> Metallic silver-gold</li>
<li><span class="shadereview">Charybdis</span> Metallic ultra-violet</li>
<li><span class="shadereview">Scylla</span> Metallic neon-chartreuse</li>
<li><span class="shadereview">Melody</span> Light pink with glitter</li>
<li><span class="shadereview">Odyssey</span> Metallic denim blue</li>
</ul>
<p>        </div>
        
        <div class="product-launch mb-4">
            <h4 class="f-3 pb-2 bb-g6-1 text-uppercase light"><strong>Corporate Colours Eyeshadow 5 Colours</strong>,  $TBA (New, Permanent)</h4></p>
<ul>
<li><span class="shadereview">Letterhead</span> Pearly luminous light ivory</li>
<li><span class="shadereview">Eraser</span> Pearly fresh rosy beige</li>
<li><span class="shadereview">Pushpin</span> Warm matte red clay</li>
<li><span class="shadereview">Manila</span> Shimmery dark khaki</li>
<li><span class="shadereview">Stylo</span> Shimmery dark brown</li>
</ul>
<p>        </div>
        
        <div class="product-launch mb-4">
            <h4 class="f-3 pb-2 bb-g6-1 text-uppercase light"><strong>Sciomancer Eyeshadow 5 Colours</strong>,  $TBA</h4></p>
<ul>
<li><span class="shadereview">Ginger Hussy</span> Iridescent metallic orange</li>
<li><span class="shadereview">Electric Love</span> Metallic electric purple</li>
<li><span class="shadereview">Blue Marionette</span> Vibrant sparkling blue</li>
<li><span class="shadereview">Karma</span> Metallic deep green</li>
<li><span class="shadereview">Silver Gutter</span> Top coat, black and silver glitter</li>
</ul>
<p>        </div>
        
 <img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2020/08/holiday-2020_byredo_002_promo.jpg" srcset="" width="760" height="473" alt="Byredo Makeup Launches October 1st"><p class="sans-serif text-uppercase text-center f-2">Byredo Makeup Launches October 1st</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2020/08/holiday-2020_byredo_003_promo.jpg" srcset="" width="760" height="473" alt="Byredo Makeup Launches October 1st"><p class="sans-serif text-uppercase text-center f-2">Byredo Makeup Launches October 1st</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2020/08/holiday-2020_byredo_004_promo.jpg" srcset="" width="760" height="506" alt="Byredo Makeup Launches October 1st"><p class="sans-serif text-uppercase text-center f-2">Byredo Makeup Launches October 1st</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2020/08/holiday-2020_byredo_005_promo.jpg" 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f-2">Byredo Makeup Launches October 1st</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2020/08/fall-2020_byredo-makeup_001_promo-1.jpg" srcset="https://www.temptalia.com/wp-content/uploads/2020/08/fall-2020_byredo-makeup_001_promo-1.jpg 760w, https://www.temptalia.com/wp-content/uploads/2020/08/fall-2020_byredo-makeup_001_promo-1-350x350.jpg 350w, https://www.temptalia.com/wp-content/uploads/2020/08/fall-2020_byredo-makeup_001_promo-1-150x150.jpg 150w, https://www.temptalia.com/wp-content/uploads/2020/08/fall-2020_byredo-makeup_001_promo-1-550x550.jpg 550w" width="760" height="760" alt="Image from BYREDO Makeup Sign-up Page"><p class="sans-serif text-uppercase text-center f-2">Image from <a href="https://www.byredo.com/us_en/coming-soon-newsletter">BYREDO Makeup Sign-up Page</a></p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2020/08/holiday-2020_byredo_002_promo.jpg" srcset="" width="760" height="473" alt="Byredo 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