After the poor reviews came in for Bite Beauty’s #001 (Original), they did something that few companies have done: they acknowledged the feedback, reformulated, and resent the reformulated shade to customers who purchased the original. It’s a very cool move, and it really builds a better relationship–or rather, helps salvage the relationship built–with the customer, but despite the advantages of such a move, it’s very rare to see a brand even do as much as acknowledge when a product doesn’t work well.

The reformulated #001 ($36.00 for 0.15 oz.) flickers in and out of stock. I wanted to write-up a quick update on the reformulated version: the texture is the most noticeably different aspect of the product. It is much, much less emollient and slippery, which makes it last longer and wear better, and has more weight to it, even though it is not heavy in the least. It’s not perfect; the color payoff is the same and still pulls into lip lines over time for me, but it wears for seven hours, is hydrating, doesn’t feather/bleed for me, and applied with fairly even coverage. February and March’s shades were still significantly better than this reformulated version, though, and I look forward to seeing what they bring out in April.

Bite Beauty #001 Creme Deluxe Lipstick

Bite Beauty #001 Creme Deluxe Lipstick

Bite Beauty #001 Creme Deluxe Lipstick

Bite Beauty #001 Creme Deluxe Lipstick

Bite Beauty #001 Creme Deluxe Lipstick

Bite Beauty #001 Creme Deluxe Lipstick