Benefit BADgal Plum Mascara ($19.00) is Benefit’s latest release in colored mascara, which is a dark plum color.According to Benefit, “[i]f you wear brown mascara, this is your new brown!”

Tips and tricks: Not sure what kind-a BADgal you were born to be? We’ll help you decide. If you want to warm up & intensify your pretty peepers, BADgal plum is for you. Can’t live without your black mascara? Add pretty plum to the tips of your lashes for a sweet & sexy lash look.

I would actually agree with their sentiment that this is a good alternative for days when you want to opt for brown mascara. I, personally, have not yet had that day come (and I don’t know if it ever will… maybe in ten years?). However, the BADgal formula proves to give me decent volume and lash thickness without clumping my lashes too much until the third coat. I don’t think it’s noticeably plum, especially on a bare eye; I imagine you might see more plum-action when it’s paired with some gold-based shadows. No smudging or flaking after several hours of wear either!

Take a look at the wand…