Anastasia Pure Hollywood Liquid Lipstick ($20.00 for 0.11 fl. oz.) is a light-medium peach with a hint of pink and an ultra matte finish. ColourPop Button (P, $5.00) is darker, pinker. Bite Beauty Leche (P, $24.00) is less matte, pinker. Bite Beauty Amaretto (P, $24.00) is darker, less matte. Obsessive Compulsive Cosmetics Lament (P, $18.00) is lighter, less matte. MAC Riot House (LE, $16.00) is much lighter. Too Faced Melted Nude (P, $21.00) is slightly darker, less pink. Givenchy Beige Mousseline (101) (P, $36.00) is darker, less matte. See comparison swatches / view dupes.

The Liquid Lipstick formula is supposed to have “full coverage” with a “matte finish” that will last “all day.” It’s very pigmented, yet it’s a shade that goes on unevenly with visible streaks initially and seems almost watery when applied. Luckily, it seems to self-level so that as it dries down, the unevenness disappears (so I would recommend not fussing with making it appears perfectly even while it is wet). As it is drying down, it gets very tacky, and you’ll want to ensure you don’t press your lips together while it is drying down, or else color will lift. The consistency is more unforgiving in this lighter shade than American Doll, and it immediately started to pull into lip lines. This only worsened as the color wore on, even though it had minimal transfer on my coffee cup, but it looked settled and made my lips look cracked after a mere two hours. It was very drying, and it was extremely difficult to wear it past five hours–my lips felt so parched that they hurt.

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Anastasia Pure Hollywood Liquid Lipstick

Anastasia Pure Hollywood Liquid Lipstick

Anastasia Pure Hollywood Liquid Lipstick

Anastasia Pure Hollywood Liquid Lipstick

Anastasia Pure Hollywood Liquid Lipstick

Anastasia Pure Hollywood Liquid Lipstick