Anastasia American Doll Liquid Lipstick ($20.00 for 0.11 fl. oz.) is a medium-dark, blue-based red with an ultra matte finish. MAC Tenor Voice (LE, $16.00) is less matte. MAC Opera (LE, $16.00) is less matte, darker. Kat Von D Hexagram (P, $21.00) is darker, less matte. Kat Von D Underage Red (P, $19.00) is warmer. NARS Mysterious Red (LE, $25.00) is darker. MAC RiRi Woo (LE, $16.00) is darker. MAC Ruby Woo (P, $16.00) is darker. See comparison swatches / view dupes.

The Liquid Lipstick formula is supposed to offer “vibrant long-wearing color” in “one sweep.” The brand recommends to “swirl wand around tube to evenly mix color before application.” The consistency is thin, almost watery (without being runny), and spreads well. This particular shade applied with one-stroke color payoff and was not just intense, but it applied evenly right off the bat. I did buy a few shades, and a few shades looked streaky before they dried down, while this one always looked even. It dries down and sets in about thirty seconds. Once set, it clings to lips without feeling clingy or drying, and it has a lighter-weight feel. The formula gets drying after five hours of wear, which is really the only downside of the product, though it lasted for eight. It will easily last through drinking, but eating will depend on how much oil is in your meal, as oil will make it break down. I was a little bummed to see it only contained 0.11 fl. oz. (some brands, like Guerlain, Kat Von D, Laura Mercier, have nearly double, though other brands, like Hourglass and Stila, contain about the same).

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Anastasia American Doll Liquid Lipstick

Anastasia American Doll Liquid Lipstick

Anastasia American Doll Liquid Lipstick

Anastasia American Doll Liquid Lipstick

Anastasia American Doll Liquid Lipstick

Anastasia American Doll Liquid Lipstick

Anastasia American Doll Liquid Lipstick

Anastasia American Doll Liquid Lipstick