Matte Alert: Zoya Matte Velvet Collection

Zoya Matte Velvet Collection ($6.00 each) consists of three matte-shimmer polishes. What’s nifty about these is that they look matte, but there is still a healthy dose of shimmer in it, so while it has that flat look, the shimmer adds depth and makes them more interesting. Keep in mind that matte-based polishes have a lot shorter wear time, particularly because a lot of top coats add shine/glossiness (which defeats the purpose of matte). Without a base or top coat, you’ll get chips pretty quickly. (Of the three nails I did, Loredana is half gone, while the other two show minor tip wear, and it’s been about 12 hours.) But, but… there is a benefit to these… they dry incredibly fast. Like insanely quickly. No quick-drying top coat required, these babies dry down completely within a few minutes (so work quickly).

• Dovima is a grayish-black with silver shimmer. I didn’t find it to be a true black, but more of a subdued charcoal. This one was my favorite of the three.
• Loredana is a silver with silver shimmer shade. It’s not a light bright silver base, but it’s noticeably bright without being too much so.
• Posh is a rich, jewel-toned ruby red. It has a beautiful jewel-tone ruby red base with soft, silver shimmer. I really love this shade of red, and being able to wear it matte is fun.

• Product: 8/10
• Value: 8/10
• Ease of Use: 7/10
• Packaging: 8/10

Recommendation: If you’ve always been curious about matte-finish nail polishes, these are for you. If you don’t mind re-doing your nails after a few days, I’d strongly urge you to sneak a peek at these lovelies. They’re fun, hip, and definitely a trend for fall.

Availability: Zoya.com

Have you picked up these new shades yet?

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