Zoeva Gentle Touch Luxe Color Blush ($9.50 for 0.28 oz.) is a muted, medium pink with neutral-to-cool undertones and a satin finish. Urban Decay Kiss Off (DC, $26.00) is more shimmery, cooler (95% similar). NARS Impassioned (P, $30.00) is darker (90% similar). MAC Cheeky Devil (LE, $30.00) is more shimmery, lighter, warmer (90% similar). MAC Pink Cult (LE, $24.00) is lighter, cooler (90% similar). Guerlain Happy Glow (LE, $54.00) is more shimmery (95% similar). Burberry S/S15 Runway (LE, $65.00) is cooler (90% similar). Viseart Plum #1 (PiP, ) is lighter (90% similar). Smith and Cult Cool Pink (P, $24.00) is less shimmery (90% similar). MAC Rosy Outlook (P, $23.50) is darker (90% similar). Jouer Tease Me (PiP, ) is lighter (90% similar). KVD Beauty Poe (Light) (DC, ) is warmer (90% similar). Dior Rose (001) (LE, $56.00) is more shimmery, lighter, brighter (90% similar). Burberry Misty (P, $42.00) is darker (90% similar). Chanel Tweed Pink (LE, $45.00) is more shimmery, lighter, warmer (85% similar). Stila Light Pink (LE, ) is cooler (85% similar). Guerlain Carousel (LE, $65.00) is lighter, less pigmented (85% similar). Estee Lauder Audacious Plum (P, $34.00) is darker (85% similar). NARS Threesome (LE, $30.00) is lighter, cooler (85% similar). Tarte Flush (P, $29.00) is darker (85% similar). Illamasqua Naked Rose (P, $26.00) is darker (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The Luxe Color Blush formula is supposed to be a “silky” powder that is “long-lasting and fade-proof.” The powder was soft, smooth, and finely-milled with a lightweight texture that sat well on the skin and didn’t look powdery or dry on. The consistency was a little thinner than Burning Up, for reference. It blended well and had semi-opaque, buildable coverage with a finish that became had a natural bit of sheen to it as it was buffed into the skin. The color lasted for seven and a half hours on me.

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Zoeva Gentle Touch Luxe Color Blush

Zoeva Gentle Touch Luxe Color Blush

Zoeva Gentle Touch Luxe Color Blush

Zoeva Gentle Touch Luxe Color Blush

Zoeva Gentle Touch Luxe Color Blush

Zoeva Gentle Touch Luxe Color Blush

Zoeva Gentle Touch Luxe Color Blush