What would YOU create?

In the spirit of creativity and inspiration, I would love to know what you would love to create, if you could create your very own shade.  Is there a particular brand?  Product type?  What would be your color?  Why?  Tell me about the shade you’d create (it can be anything–any kind of product, gloss or lipstick or blush or whatever!) — I’d love to see what you’d do and where your inspiration came from