Temptalia In-depth makeup reviews with swatches and dupes, plus what you need to know about new product launches and tips on how to use your makeup! Mon, 20 Apr 2026 22:27:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 What will make you lose trust in a beauty reviewer/influencer? https://www.temptalia.com/what-will-make-you-lose-trust-in-a-beauty-reviewer-influencer/ 001 https://www.temptalia.com/what-will-make-you-lose-trust-in-a-beauty-reviewer-influencer/#comments Sat, 20 Jun 2020 12:00:00 +0000 Christine https://www.temptalia.com/?p=434330 NO NAMES! This not a license to let loose on any particular individual! When sponsored content doesn't align with what they normally do; a common one is a sponsored video for drugstore brands but all of their organic content is very high-end/luxury. The more I hear marketing jargon in a "review," the less likely I am to buy into the review because it feels scripted. This is especially true in written reviews where words used are copy from press releases but aren't quoted, so they lead you to believe they're the reviewer's words.]]> NO NAMES! This not a license to let loose on any particular individual! When sponsored content doesn’t align with what they normally do; a common one is a sponsored video for drugstore brands but all of their organic content is very high-end/luxury. The more I hear marketing jargon in a “review,” the less likely I am to buy into the review because it feels scripted. This is especially true in written reviews where words used are copy from press releases but aren’t quoted, so they lead you to believe they’re the reviewer’s words.

— Christine
]]> https://www.temptalia.com/what-will-make-you-lose-trust-in-a-beauty-reviewer-influencer/feed/ 45