Drugstore brands in general, but in particular, Maybelline, Milani, and Wet ‘n’ Wild (the latter has some misses, though). I think Urban Decay is on the upswing again, as they now have more hits that aren’t just Naked-related. ColourPop is a brand to watch, but they came with their game high from the get-go.

Thanks to Kate for today’s questions! Do you have a question idea? Submit yours here.