I love that you can often find experts to talk to about the brand, try before you buy, more generous return policies, various sets and kits, stock that hasn’t been tested/tried, and textures tend to be more refined.

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P.S. — This question is not supposed to create a debate between high-end vs. drugstore and which is better or is worth your money – it is purely a question about what someone may like about high-end beauty brands. One of the upcoming questions is about what readers love about budget-friendly brands, as well as what readers dislike about high-end and budget-friendly brands, so all sides will be asked! Please try to stay on topic Thank you!