It must be with the new year on the horizon that mass beauty retailers are rolling out new formats for shoppers in their beauty departments. Several major mass retailers, like CVS, Duane Reade, Target, and Wal-Mart are planning to remodel/improve their beauty aisles. According to WWD, we can expect to see wider aisles, less brands, and a focus on value–all to make it a better shopping experience. Even department stores like Bloomingdale’s and Saks Fifth Avenue are reworking their beauty floors!

What do you like to see in a beauty department?

In other news: For 2010, expect to see Sally Hansen Complete Salon Manicure supported by 42 shades ($6.99 each) (coming in March/April), 8 metallic shades of Quick Fast Dry Nail Pen, new Xtreme Wear and Diamond Strength No Chil Nail Color spring. L’Oreal will be bringing out True Match Roller Perfecting Roll On Makeup , Concentrated Lash Boosting Serum, as well as Go 360 Clean, a new facial cleansing line-up.   Source: WWD